product iamge

Marketing & Finance: Working the Interface

This document was uploaded by one of our users. The uploader already confirmed that they had the permission to publish it. If you are author/publisher or own the copyright of this documents, please report to us by using this DMCA report form.

Download
Search on Amazon

Simply click on the Download Book button.

Yes, Book downloads on Ebookily are 100% Free.

Sometimes the book is free on Amazon As well, so go ahead and hit "Search on Amazon"

Author(s): David Walters, Michael Halliday
Year: 1998

Language: English
Pages: 325

Contents......Page 6
Acknowledgments......Page 11
Introduction......Page 12
PART I: MARKETING AND FINANCE INTERFACE ISSUES FOR MARKETING STRATEGY, ANALYSIS AND DECISIONS......Page 20
IMPLEMENTING THE STRATEGY DECISIONS......Page 21
1 THE MARKETING/FINANCE INTERFACES......Page 22
2 THE SCOPE OF STRATEGIC MARKETING DECISIONS......Page 42
3 IMPLEMENTING MARKETING STRATEGIES......Page 62
PART II: COST IMPLICATIONS AND COST CHARACTERISTICS AFFECTING MARKETING STRATEGY DECISIONS......Page 84
4 THE FINANCIAL IMPLICATIONS OF STRATEGIC MARKETING DECISIONS......Page 92
5 THE FINANCIAL IMPLICATIONS OF OPERATIONAL DECISIONS......Page 112
PART III FINANCIAL STRUCTURE AND PERFORMANCE CHARACTERISTICS......Page 146
6 MEASURING THE VALUE CREATED FOR SHAREHOLDERS— A MARKETING STRATEGY PERSPECTIVE......Page 167
7 WORKING CAPITAL MANAGEMENT......Page 188
8 MANAGING THE FIXED ASSET BASE......Page 215
9 MANAGING CASH FLOWS......Page 242
10 CAPITAL STRUCTURE DECISIONS......Page 262
11 INVESTMENT APPRAISAL......Page 274
12 DEVELOPING AND MANAGING A BUSINESS PORTFOLIO......Page 295
13 PLANNING AND CONTROL......Page 318
INDEX......Page 335