Marconi's Wireless and the Rhetoric of a New Technology

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This book examines the discourse surrounding the wireless, created by the Anglo-Italian inventor Guglielmo Marconi. The wireless excited early twentieth-century audiences before it even became a viable black box technology. The wireless adhered to modernist values—speed, efficiency, militarization, and progress. Language surrounding the wireless is a form of technical communication, overlooked by today’s practitioners. This book establishes a broader definition for technical communication by examining a selection of the discourse surrounding Marconi's wireless. The book’s main themes are the following: 1) technical communication is all discourse surrounding technology, 2) the field of technical communication (or technical writing) should incorporate analyses of discourse surrounding technologies into its epistemology, 3) the wireless is a product of the society from which it comes (early twentieth-century Western civilization), and 4) the discourse surrounding the wireless is infused with tropes of progress—speed, efficiency, evolution, and ahistoricity.

Author(s): Aaron A. Toscano (auth.)
Series: SpringerBriefs in Sociology
Edition: 1
Publisher: Springer Netherlands
Year: 2012

Language: English
Pages: 145
Tags: Social Sciences, general; Regional and Cultural Studies; Philosophy; Humanities, general

Front Matter....Pages i-xx
The Rhetoric of Technical Communication....Pages 1-30
Analyzing Technology to Uncover Social Values, Attitudes, and Practices....Pages 31-55
Marconi’s Representations of the Wireless....Pages 57-85
Popular Press Representations of Marconi’s Wireless....Pages 87-107
Tropes of Progress in F. T. Marinetti’s Early Futurist Texts....Pages 109-130
Conclusion—STS and Technical Communication: Expansive Possibilities....Pages 131-133
Notes....Pages 135-145