Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many books on film and cultural studies. Similarly, there are copious numbers of texts written on management. To date little has been written that analyses the management of the audiovisual industry set against the backdrop of the cultural and economic environment within which the media manager operates. Managing in the Media is divided into three sections that take the reader from the global to the specific, from the strategic to the tactical. Each chapter discusses specific topics that can be read in isolation yet contribute to the theme within each part. Taken as a whole, the book provides the potential professional media manager and current practising media manager with a framework of issues that will give them an awareness of the range of knowledge needed by the successful media manager. This book does not try to be a manual to success. The media industry is awash with successful individuals none of whom needed textbooks to set them on their chosen career paths. Yet these exceptional people prove the rule; that in the main, most media practitioners would benefit from some additional support and guidance. The aim of this book is to present to them some of the management issues that have, or will have, an impact upon their working careers. The accompanying website www.mediaops.net (which can also be accessed via www.focalpress.com) features:- Tutor notes and reader activities- Updated list of further reading- Additional support material such as production templates - Interviews with the authors - A discussion forum- Industry and education links- Media News Devised by a practising media managerContributing authors are experienced media practitioners and lecturers on undergraduate and post-graduate programmesAddresses all essential issues of managing media
Author(s): William Houseley, Tom Nicholls, Ron Southwell
Year: 2001
Language: English
Pages: 416
Managing in the Media......Page 2
Copyright Page......Page 5
Contents......Page 6
Preface......Page 12
Acknowledgements......Page 14
Statement on reference sources......Page 16
Introduction......Page 18
Part 1: The media environment......Page 26
1.1 Summary......Page 28
1.2 Objectives and key issues......Page 31
1.3 The audiovisual industry – past and present......Page 32
1.4 The implications of the restructuring of British broadcasting......Page 39
1.5 The global industry......Page 40
1.6 The independents and the broadcasters – a new model of contractual relationships......Page 41
1.7 The independent production sector (IPS)......Page 42
1.8 The origins of the independent production sector (IPS)......Page 44
1.9 Technology and legislation......Page 46
1.10 The growth of the independent production sector (IPS)......Page 49
1.11 The future – into the digital age......Page 50
1.12 References......Page 53
2.2 Objectives and key issues......Page 55
2.3 Introduction to policy as a critical concept and managerial tool......Page 56
2.4 Introduction to key terms and definitions......Page 57
2.5 The concept of public service broadcasting in the UK and
elsewhere......Page 65
2.6 The history of British public service broadcasting......Page 78
2.7 References......Page 83
2.8 Further reading......Page 84
3.2 Objectives and key issues......Page 87
3.4 History of past measures......Page 88
3.5 Recent developments......Page 92
3.6 References......Page 95
3.7 Further reading......Page 96
4.2 Objectives and key issues......Page 97
4.3 History of the European Union......Page 98
4.4 The structure of the EU......Page 100
4.5 European Union media policy......Page 102
4.6 Issues of co-production......Page 107
4.7 MEDIA I and II programmes......Page 109
4.8 References......Page 110
4.9 Further reading......Page 111
5.1 Summary......Page 113
5.2 Objectives and key issues......Page 114
5.3 The mass media and society......Page 115
5.4 Media theory and philosophy......Page 118
5.5 The stratification of media products......Page 122
5.6 Sociology and technology 102......Page 127
5.7 Language and meaning......Page 128
5.8 The auteur debate 108......Page 133
5.9 References......Page 141
5.10 Further reading......Page 142
6.2 Objectives and key issues......Page 143
6.3 The audience......Page 144
6.4 The development of the Hollywood system......Page 150
6.5 Realism......Page 157
6.6 Modernism and the avant-garde in film......Page 165
6.7 The age of fragmentation......Page 176
6.8 References......Page 181
6.9 Further reading......Page 183
Part 2: Management theories and applications to the media industry......Page 184
7.1 Summary......Page 186
7.3 The independent industrial scene......Page 187
7.4 The role of the entrepreneur......Page 189
7.5 Greiner’s development model......Page 191
7.6 The role of the SME in the industrial reorganisation of the UK film and television industry......Page 194
7.7 The boundaries of the firm......Page 195
7.8 The relationship between the supplier and buyer......Page 196
7.10 Further reading......Page 198
8.1 Summary......Page 199
8.2 Objectives and key issues......Page 202
8.3 The employment landscape......Page 204
8.4 Who wants to be in the media industry?......Page 210
8.5 Group behaviour......Page 216
8.6 Innovation and creativity......Page 221
8.7 The culture of the organisation......Page 223
8.8 References......Page 230
8.9 Further reading......Page 231
9.1 Summary......Page 232
9.3 Introduction to strategic management......Page 234
9.4 The company audit......Page 239
9.5 Porter’s ‘five forces’ model......Page 242
9.6 The value chain......Page 245
9.7 The Boston Box......Page 246
9.8 Forecasting and scenario planning in a chaotic environment......Page 248
9.9 Choices and options......Page 250
9.10 Mental models and business behaviour......Page 252
9.11 Corporate finance and the media industry......Page 253
9.12 The role of the manager......Page 257
9.14 Further reading......Page 258
10.2 Objectives and key issues......Page 259
10.4 The English legal system......Page 260
10.5 A brief guide to commercial law......Page 264
10.6 Further reading......Page 267
11.3 Introduction......Page 268
11.4 Broadcasting law......Page 270
11.5 Other media: film and video law and the Internet......Page 274
11.6 Blasphemy......Page 276
11.9 Protection of animals......Page 277
11.11 Libel......Page 278
11.12 Privacy law......Page 285
11.13 Contempt of court law......Page 288
11.14 Intellectual property law......Page 293
11.15 Copyright and related rights......Page 297
11.16 Further reading......Page 306
12.1 Summary......Page 307
12.2 Objectives and key issues......Page 309
12.3 Introduction to ethics......Page 310
12.4 The underpinning debate......Page 312
12.5 Personal and social responsibility......Page 318
12.6 Business ethics......Page 319
12.7 The media debates......Page 321
12.9 Further reading......Page 322
Part 3: Media management in action......Page 324
13.1 Summary......Page 326
13.2 Objectives and key issues......Page 327
13.3 Introduction......Page 328
13.4 Production strategies......Page 334
13.5 The characteristics of a project......Page 336
13.6 The production project cycle (PPC)......Page 339
13.7 Why bother with planning?......Page 342
13.8 Project fatigue......Page 343
13.9 References......Page 345
14.1 Summary......Page 346
14.3 The PPC in practice: introduction......Page 347
14.4 Initiation: ideas, evaluation and assessment......Page 348
14.5 Pre-production......Page 356
14.6 Production......Page 370
14.7 Completion......Page 379
14.9 Further reading......Page 383
Glossary......Page 384
Bibliography......Page 388
Media time line......Page 398
Index......Page 408
