Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the Internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.
Author(s): et al TIMO SAARINEN (Editor)
Publisher: IGI Global
Year: 2005
Language: English
Pages: 347
Introduction: Toward Seamless Multi-Channel Services......Page 20
Developing Consumer-Preference Profiles as a Basis for Multi-ChannelService Concepts......Page 36
Consumerand MerchantAdoption of Mobile Payment Solutions......Page 51
Objectives of Search and Combination of InformationChannels in Electronic ConsumerMarkets:......Page 70
Consumerson the Road from E-Communication toE-Shopping......Page 88
The Effects of Digital Marketing on CustomerRelationships......Page 108
StrategyTurned intoAction: A Case from Global Implementation of B2B E-Business......Page 124
Opportunitiesand Challenges for B2B ManufacturingFirms: Moving from Products to Services-Case SKF......Page 138
ShiftingPerspective from Design to Business: Extending the Scope from Spectators to Stakeholders......Page 149
MobileGames: Emerging Content Business Area......Page 166
DigitalTelevision andMulti-Channel in Europe......Page 180
Case of Monopolies at Stake: Strategies for Gambling Market......Page 190
ServingCustomers in a Hybrid World: Multi-Channel Strategies in Retailing......Page 202
Describing the Critical Factors for CreatingSuccessful Mobile Data Services......Page 223
ChannelChoices and Revenue Logics of Software Companies Developing MobileGames......Page 239
The Role of Business Models in Developing BusinessNetworks......Page 254
AreMulti-Channel TechnologiesAdopted in Online Consumer AuctionMarkets in Finland?......Page 269
The Changing Role ofMiddle-Men Infomediaries......Page 288
Meeting the Demands of Wide Audience End Users......Page 300
Envisioning the Future of a Multi-Channel World By 2020......Page 314
Multi-ChannelServices of the Future......Page 328
ChannelSurfing:......Page 340
About the Authors......Page 353
Index......Page 363
