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Managerial Economics: Applications, Strategies and Tactics

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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Author(s): James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Series: Upper Level Economics Titles
Edition: 13th Ed
Publisher: South-Western College Pub
Year: 2013

Language: English
Pages: 768
Tags: Economics;Banks & Banking;Commerce;Commercial Policy;Comparative;Development & Growth;Digital Currencies;Econometrics;Economic Conditions;Economic History;Economic Policy & Development;Environmental Economics;Free Enterprise;Income Inequality;Inflation;Interest;Labor & Industrial Relations;Macroeconomics;Microeconomics;Money & Monetary Policy;Public Finance;Sustainable Development;Theory;Unemployment;Urban & Regional;Business & Money;Corporate Finance;Private Equity;Valuation;Venture Capital;Fin