Veteran podcast creator and strategist Eric Nuzum distills a career’s worth of wisdom, advice, practical information, and big-picture thinking to help podcasters “make noise”—to stand out in this fastest of fastest-growing media universes. Nuzum identifies core principles, including what he considers the key to successful audio storytelling: learning to think the way your audience listens. He delivers essential how-tos, from conducting an effective interview to marketing your podcast, developing your audience, and managing a creative team. He also taps into his deep network to offer advice from audio stars like Ira Glass, Terry Gross, and Anna Sale. The book’s insights and guidance will help readers successfully express themselves as effective audio storytellers, whether for business or pleasure, or a mixture of both.
Author(s): Eric Nuzum
Publisher: Workman Publishing
Year: 2019
Language: English
Pages: 273
Tags: Podcasting, Audio Storytelling
Cover......Page 1
Title Page......Page 4
Copyright Page......Page 5
Dedication......Page 6
Contents......Page 7
Welcome......Page 10
Chapter 1: Story. Character. Voice.......Page 25
Chapter 2: The Only Ten Words That Matter......Page 40
Chapter 3: Function and Form......Page 59
Chapter 4: Asking Questions......Page 85
Chapter 5: How to Tell A Story, AKA Don't Be Boring......Page 115
Chapter 6: Audience Building......Page 158
Chapter 7: Leading Creative Teams......Page 202
Chapter 8: Time To Go Forward......Page 235
Bonus Episode: Four Pivotal Moments in the History of Podcasting......Page 241
Acknowledgments......Page 259
Recommended Reading......Page 261
Index......Page 267
About the Author......Page 273
