This book offers an insight into the luxury yacht industry as a provider and facilitator of a luxury yacht experience. Linked to special interest tourism (SIT), luxury yachting is an exclusive area of tourism and practice which operates in a relatively small and niche environment.
Part I offers a range of academic contributions on luxury yachting from a tourism perspective. Part II provides an insight into the industry from the practitioner perspective. Part III stimulates discussions around yachting practices in different destinations.
With a truly global outlook, this contributed volume enhances our understanding of a lucrative area within tourism that has so far been under-researched and under-explored.
Author(s): Tatiana Gladkikh, Hugues Séraphin, Victoria Gladkikh, Tan Vo-Thanh
Publisher: Palgrave Macmillan
Year: 2021
Language: English
Pages: 249
City: Cham
Acknowledgments
Contents
Notes on Contributors
List of Figures
List of Tables
1 Introduction: Luxury Yachting—a Growing but Largely Unknown Industry
Methodology
The Structure of the Book
References
Part I Perspectives on Tourism
2 Luxury Yachting in the Global Context of COVID-19
Introduction
COVID-19 and Tourism
Tourism and Cognate Sectors
Events Management Specific
Destination Specific
Overtourism
Key Points from the Literature Review
Luxury Yachting
Luxury Products and Services
Luxury Yachting Tourism
Luxury Yachting Tourism in a COVID-19 Context
Conclusion
Appendix 1: Luxury Yachting (YouTube Analysis)
References
3 Understanding the Luxury Charter Yacht Value Proposition: Co-creating Customer Experiences
Introduction
The Attractiveness of the Luxury (Tourism) Market
The Luxury Yacht Charter Market
Understanding Luxury
A Key Trend for Luxury
Luxury Charter Yacht Tourism through the Lens of the Experience Economy
Luxury Charter Yacht Tourism through the Lens of Personal Experience
Implications and Conclusion
References
4 Luxury Yachting versus Luxury Cruising: Differences, Similarities and Customer Choices
Introduction
Sea-Tourism Industry and its Segments
COVID-19 and its Effects on the Sea-Tourism Industries
Why People Cruise and Why People Yacht
Luxury and Class
Signalling Wealth
Demographic
Exclusivity and Access
Privacy
Part 2: Experiences on Offer
Social Aspects, Entertainment and Enrichment
Culinary Experience
Environmental Impact
Small-Ship Cruising: the Best of Both Worlds?
Discussion and Predictions for the Industry
Conclusion
References
Part II Perspectives on Practice
5 On Board a Luxury Vessel: Demystifying the Daily Operations
Introduction
Media and TV
The Deck Department
The Interior Department
The Engineering Department
Certification and Training
References
6 Sustainability and Luxury Yachting: the Evolution of a New Sustainable Era
Introduction
The Slow Start to Sustainability within the Superyacht Industry
Practices and Procedures
Cultural Systems
Collective Mindset
The Influence of Reality Television, Social Media and Online Shopping on the Yachting Industry and its Culture
Reality Television
Social Media
Online Shopping
The Growth of Sustainable Practices on Board a Superyacht
Plastic Waste
Chemical Waste
Recycling
Fuel Consumption and Air Pollution
Education
Sustainable Tourism
The Future of Sustainable Luxury Yachting
Conclusion
References
7 Innovative Galley Management for Sustainability in Luxury Yachting
Introduction
Yacht Chef versus Land-Based Chef
Helpful Hints and Tips
Carbon Footprint
Maintaining Budgets
The Contribution of the Luxury Yachting Industry to a Broader Sustainability Agenda: a Chef’s Perspective
SDG 1: No Poverty
SDG 2: Zero Hunger and SDG 17—Partnerships for the Goals
SDG 4: Quality Education
SDG 8: Decent Work and Economic Growth
Conclusion
References
8 Riding the Waves of High Sea and Life: a Crew Member’s Reflection on Yachting
Introduction
Luxury Yachting as a Working Environment
A Crew Member’s Perspective
Issues Related to Luxury Yachting: Luxury Yachting and COVID-19
Issues Related to Luxury Yachting: Personal Life and Relationships
Issues Related to Luxury Yachting: Mental Health
Luxury Yachting: a Matter of Perspective
Perception from an Outsider Point of View
Perception from a Staff Point of View
Perception from a Yacht Owner Perspective
Luxury Yachting and Tourism
Benefits of Luxury Yachting in Local Tourism
The Future of the Yachting Sector as a Tourism Contributor: Concluding Thoughts
References
Part III Perspectives on Context
9 Geo-Marine Tourism Development for Luxury Yacht Tourist Markets: Indonesia’s Post-COVID Recovery Strategy
Introduction
Indonesia Marine Tourism Destinations, Yacht Tourists and the SWOT Analysis
Model Development Methodology
A Collaborative Model for Sustainable Geo-Marine Tourism Product Development
Geo-Marine Tourism as a Form of Product Differentiation for Luxury Yacht Markets
Village-Owned Enterprise
Human Resource Development
Collaboration for Local Business Development
Conclusion
References
10 Emerging Yachting Tourism and Luxury Policy Mobility: Singapore and the Southeast Asian Extension
Introduction
Literature Review
A Short History of Yachts and Yachting
Historical Development of Yachting in Singapore
Promotion of Luxury Living and Yachting
Analysis and Discussion
The Policy Mobility Approach and Yachting Tourism in Singapore
Intra-Regional Competition and Cooperation
Conclusion
References
11 Re-Imaging Malta: The Potential of Sailing and Yacht Events as a Tourism Niche—a Case Study of the Rolex Middle Sea Race RMSR
Introduction
Developing Niche Markets
Maritime and Nautical Tourism: the Blue Economy
The Rolex Middle Sea Race: RMSR Malta
Research Approach
Findings and Discussion
Uniqueness
Market Recognition, Organization and New Market Opportunities
Coordination and Communication
Inclusivity
Seasonality and Over-Wintering
The Blue Economy, Building a Stronger Yachting Tourism Industry
Conclusion
References
Part IV Conclusion
12 Conclusion: Luxury Yachting—New Insights and Further Questions
References
Index
