An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
You’ll learn:
• How aesthetically pleasing design creates positive responses
• The principles from psychology most useful for designers
• How these psychology principles relate to UX heuristics
• Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
• Ethical implications of using psychology in design
• A framework for applying these principles
Author(s): Jon Yablonski
Edition: 1
Publisher: O'Reilly Media
Year: 2020
Language: English
Commentary: Vector PDF
Pages: 152
City: Sebastopol, CA
Tags: Psychology; Design; User Experience; User Interface
Cover
Copyright
Table of Contents
Preface
Why I Wrote This Book
Who This Book Is For
What’s in This Book
O’Reilly Online Learning
How to Contact Us
Acknowledgments
Chapter 1. Jakob’s Law
Overview
Origins
Examples
Conclusion
Chapter 2. Fitts’s Law
Overview
Origins
Examples
Conclusion
Chapter 3. Hick’s Law
Overview
Origins
Examples
Conclusion
Chapter 4. Miller’s Law
Overview
Origins
Examples
Conclusion
Chapter 5. Postel’s Law
Overview
Origins
Examples
Conclusion
Chapter 6. Peak–End Rule
Overview
Origins
Examples
Conclusion
Chapter 7. Aesthetic–Usability Effect
Overview
Origins
Examples
Conclusion
Chapter 8. von Restorff Effect
Overview
Origins
Examples
Conclusion
Chapter 9. Tesler’s Law
Overview
Origins
Examples
Conclusion
Chapter 10. Doherty Threshold
Overview
Origins
Examples
Conclusion
Chapter 11. With Power Comes Responsibility
How Technology Shapes Behavior
Intermittent Variable Rewards
Infinite Loops
Social Affirmation
Defaults
(Lack of) Friction
Reciprocity
Dark Patterns
Why Ethics Matter
Good Intentions, Unintended Consequences
The Ethical Imperative
Slow Down and Be Intentional
Think Beyond the Happy Path
Diversify Teams and Thinking
Look Beyond Data
Chapter 12. Applying Psychological Principles in Design
Building Awareness
Visibility
Show-and-Tell
Design Principles
Defining Your Principles
Best Practices
Connecting Principles to Laws
Conclusion
Index
About the Author
