Written by a corporate specialist in web development who has advised Microsoft and HP, Killer Web Content provides the strategies and practical techniques to make sure your web content matches your customers' needs. Accessible, concise and practical, this guide distills the information and insight major companies pay hundreds of thousands of dollars for and shows any website owner how to present your material in a compelling way which follows the accepted rules of layout and navigation that will keep site visitors on your site longer. The book also covers the complicated world of optimizing search results and explains how to integrate blogs, RSS feeds and email newsletters into your total web presence.
Author(s): Gerry McGovern
Edition: 1
Year: 2006
Language: English
Pages: 224
071367704X......Page 1
COPYRIGHT......Page 3
CONTENTS......Page 4
ACKNOWLEDGEMENTS......Page 5
PART I: THE THEORY......Page 6
1 DO YOU HAVE THE KILLER INSTINCT?......Page 8
2 WHY LESS IS MORE......Page 22
3 WHY CONTENT IS NOT KING......Page 43
PART II: THE PRACTICE......Page 52
4 WHY YOU NEED TO BAN “USERS”......Page 54
5 KILLER WEB CONTENT’S “SIX Cs”......Page 73
6 CAREWORDS: THE KEYS TO ACTION......Page 96
7 KILLER HEADINGS AND SUMMARIES......Page 124
8 TO BLOG OR NOT TO BLOG?......Page 134
9 SEARCH: HOW TO GET FOUND......Page 146
10 CASE STUDY: 142% INCREASE IN SALES DUE TO KILLER WEB CONTENT STRATEGY......Page 177
PART III: THE BORING (But Important) Stuff......Page 186
11 RESEARCHING FOR THE KILLER WEB CONTENT......Page 188
12 THE IMPORTANCE OF BEING ORGANIZED......Page 197
13 COLLABORATIVELY CREATED CONTENT ROCKS......Page 208
A FINAL WORD......Page 214
14 YOUR WORDS ARE POWERFUL THINGS......Page 216
APPENDICES......Page 220
INDEX......Page 224
