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Kick-Starter.Com: The Definitive European Internet Start Up Guide

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The high profile leaps and falls of the share prices of dot.com enterprises have highlighted not only the enormous opportunities but also the perils of starting an e-business. This guide by Andersen Consulting and other leading internet experts to setting up a European internet business and includes advice on finding a unique business concept as well as marketing, technical, financial, legal aspects and a sample business plan.

Author(s): Stephen Harpin
Year: 2000

Language: English
Pages: 383