Author(s): Joel Comm
Year: 0
Language: English
Pages: 247
Title Page......Page 4
Copyright Page......Page 5
Foreword......Page 6
Introduction......Page 8
Chapter 1 - The New Web Order—How the Internet Has Brought Opportunity to Everybody......Page 12
So, Just How Easy Is It to Begin Building a Web Site?......Page 14
From Blogging to KaChing......Page 17
Chapter 2 - Your Uniqueness Equals Cash......Page 22
Choosing Your Niche......Page 23
The Value of Your Niche—How Keywording Can Boost the Price of Your Passion......Page 27
Niches Are Nice, but Micro-Niches Create Nicer KaChings......Page 29
You’re Not That Unique—Building Your Community......Page 31
The Seven Keys to Success......Page 35
You Don’t Have to Be a Writer to Write Valuable Content......Page 45
Seven Content Types that Go KaChing......Page 47
It’s Not Just What You Say, It’s How You Say It......Page 57
Ghost and Guest Writers......Page 58
Turning Your Content into KaChing......Page 59
Chapter 4 - Information Products—Seeing Your Knowledge......Page 87
Creating Killer Ideas for Your Information Products......Page 89
Creating the Product......Page 92
Writing Copy that Sells......Page 106
Recruiting Your Affiliate Sales Team......Page 109
Add a Shopping Cart to Your Site......Page 112
The Big Launch!......Page 113
Chapter 5 - Earning from Affiliate Programs......Page 120
So, What Exactly Is an Affiliate?......Page 121
Choosing Merchants that Match Your Market......Page 122
Choosing the Products that People Want......Page 126
Strategies for Affiliate Success......Page 129
What the FTC’s Guidelines Mean for Affiliates......Page 146
What Is a Membership Site?......Page 152
What Do Online Membership Sites Have to Offer?......Page 153
Pricing Your Membership: How Much Is Too Much?......Page 156
Creating Your Membership Site the Easy Way......Page 158
Chapter 7 - Coaching Programs......Page 164
What Is Coaching?......Page 165
Strategies for Branding......Page 167
How to Do PR for Mass Impact......Page 172
Getting Started: Low-End Coaching......Page 178
Kicking It Up: High-End Coaching......Page 181
Content Sites......Page 186
Affiliate-Supported Sites......Page 194
Information Products......Page 198
Subscription Sites......Page 203
Branding......Page 205
Coaching......Page 207
Conclusion......Page 210
Index......Page 214
