With detailed, informative instructions for capturing personable and memorable yearbook photos, this reference presents step-by-step demonstrations on advertising, talking to clients, producing outstanding images, and finalizing a sale. Noting the delicate balance of pleasing parents and teens alike, this resource illustrates how to marry the latest fashion-oriented photography trends with the needs of the family member who is paying for the session. A wealth of lighting and posing techniques combine with tips for analyzing the subject, choosing which features to accent and which to downplay, and creating alluring, fashionable looks that the whole family can appreciate. Emphasizing the value in allowing seniors to personalize their photos by bringing the shoot to their home or a more meaningful location, the guide also includes suggestions for incorporating additional visual elements such as pets, musical instruments, team uniforms, best friends, or significant others.
Author(s): Jeff Smith
Publisher: Amherst Media, Inc.
Year: 2010
Language: English
Pages: 128
Tags: Библиотека;Досуг;Фотография;Жанры фотосъемки;Фотосъемка детей и подростков;
Table of Contents......Page 4
Being a Professional......Page 8
About This Book......Page 10
Teenagers as Your Demographic......Page 11
First and Foremost, Teens are Kids......Page 12
Live with the Reality......Page 14
The Numbers......Page 15
Great Portraits Aren’t Enough......Page 16
Build the Emotion, Build the Investment......Page 18
Keep It Moving......Page 19
The Excuses You’ll Hear for Not Doing It......Page 20
Simplify the Process......Page 22
Don’t Overdo It......Page 23
Creating Lasting Appeal......Page 25
Style Starts with Education......Page 27
Your Subject’s Appearance......Page 29
The Clothing They Brought to the Session......Page 30
The Makeup They Normally Wear......Page 32
Using Your Creative Controls......Page 33
The Outdoor Background......Page 34
Lighting......Page 35
Expression......Page 37
Final Thoughts......Page 38
The Basics......Page 39
Auxiliary Lights......Page 41
Fill Light......Page 43
Main Light......Page 44
Light Modifiers......Page 46
Testing Your Lighting......Page 47
Testing the Main Light......Page 48
Evaluate the Results......Page 49
Developing Your Style......Page 52
Butterfly Lighting......Page 53
Spotlights......Page 55
Diamond Light......Page 57
Parabolics......Page 58
Background Lights......Page 60
Final Thoughts......Page 61
Sensitively Identify Any Problems......Page 62
Types of Poses......Page 64
Posing Fundamentals......Page 66
The Face......Page 67
The Shoulders......Page 68
The Hands......Page 69
Hips and Thighs......Page 71
The Legs......Page 72
The Feet......Page 74
Demonstrate the Pose......Page 75
Work with Variations......Page 76
Be Tactful......Page 78
Final Thoughts......Page 80
Rule 1: Don’t Use On-Camera Flash......Page 81
Rule 4: Be Smart about Scheduling and Travel......Page 82
Find Pockets of Shade......Page 83
Create the Main-Light Source......Page 84
Background Control......Page 85
Look for Even Lighting......Page 86
Keep Your Focus on the Subject......Page 87
Final Thoughts......Page 88
7. Adding Props......Page 89
Keep the Focus on the Person......Page 91
The Size of the Prop......Page 92
Final Thoughts......Page 93
Standardize Your Procedures......Page 94
And That’s It!......Page 95
Clients Pay for Other Corrections......Page 96
What to Expect......Page 97
The Value of the Contract......Page 98
Understand the Legal Issues......Page 99
Understand the Competition......Page 100
Methods of Promoting Your Studio......Page 101
Create a Theme......Page 110
Ask Your Clients......Page 111
There Are No Average Seniors......Page 112
Be Honest, Accurate, and Consistent......Page 114
Final Thoughts......Page 117
Prepaid Sessions......Page 118
Shoot It, Show It, Sell It......Page 119
Add Your Logo......Page 120
Add Texture to the Prints......Page 122
Stop Selling Single Prints......Page 123
In Closing......Page 124
Index......Page 125
