With detailed, informative instructions for capturing personable and memorable yearbook photos, actor and model portfolios, and business, bridal, and children’s portraits, this exhaustive reference covers what photographers need to know to be successful. Emphasizing that the client is always the center of the photograph, this resource illustrates how to evaluate the customer to determine which features to downplay and which to accent.
Author(s): Jeff Smith
Series: Professional Photographers Gde
Publisher: Amherst Media, Inc.
Year: 2009
Language: English
Pages: 128
Tags: Библиотека;Досуг;Фотография;Жанры фотосъемки;Портрет;
Copyright
......Page 2
Table of Contents
......Page 3
INTRODUCTION Why Head and Shoulders Portraits Sell......Page 6
It’s About Them, Not You......Page 7
Meeting Your Clients’ Needs and Desires......Page 8
Creating What the Client Desires......Page 12
Meeting Client Desires Means Making Money......Page 13
2. Tools of the Trade......Page 14
Think Creatively......Page 15
Custom White Balance......Page 16
Consistent Exposures......Page 17
Lens Selection......Page 18
Camera Support......Page 19
A Fan......Page 21
Work with an Assistant......Page 22
More to Come......Page 23
Black and White Clothing......Page 24
Common Problems......Page 26
Jewelry......Page 27
Two Schools of Thought......Page 28
Contrast......Page 29
Color......Page 31
Lines and Texture......Page 32
Using Complete Sets......Page 33
Moving Ahead......Page 36
Lighting Descriptions......Page 37
Background Light......Page 38
Hair Light......Page 39
Background Light......Page 40
Fill Light......Page 41
Height and Angle......Page 42
An Individualized Approach......Page 43
Test Your Lighting Tools......Page 44
Parabolics......Page 47
Spotlights......Page 49
Butterfly Lighting......Page 51
You’re Selling Memories......Page 55
The Face Turned Toward the Main Light......Page 57
The Position of the Eyes......Page 58
The Tilt of the Head......Page 60
The Real Rule......Page 62
Long Hair......Page 64
The Neck......Page 65
The Shoulders......Page 66
The Arms......Page 67
The Hands......Page 70
The Expression......Page 72
Mirroring......Page 73
The Perfect Smile......Page 74
Don’t Rely on Digital Fixes......Page 78
Explaining Problems with Tact......Page 80
Double Chin......Page 81
Ears......Page 82
Eyeglasses......Page 83
Larger Body Size......Page 85
Business or Yearbook Poses......Page 86
Resting Poses......Page 87
Glamorous Poses......Page 89
Show More of the Background......Page 92
Variations......Page 93
Be Observant......Page 97
Coordinating the Clothing and the Location......Page 98
Including the Background......Page 100
Skip the On-Camera Flash......Page 102
Studio Flash......Page 103
Reflectors......Page 104
In Short......Page 106
Donkeys and Lapdogs......Page 107
Establish a Mutually Beneficial Relationship......Page 109
Define Your Market......Page 110
Don’t Try to Please Everyone......Page 111
Take Control of Your Business......Page 112
Delegate Postproduction......Page 114
The Skin......Page 116
Stretching......Page 117
Vignetting......Page 118
Add Your Logo......Page 120
Add Texture to the Prints......Page 121
Stop Selling Single Portraits......Page 122
In Closing......Page 123
Index......Page 124
