After reading all the glowing reviews of this book, I was expecting something truly remarkable. After finishing the book, I can't help but feel a little disappointed. About 40% of the book has nothing to do with how to take head and shoulders pictures (or any pictures, for that matter), but rather with the business of photography, and how to make yours more profitable. It seems this book is aimed, not at the amateur photographer, but at the pro who's looking to improve his business. He goes on about how to find out what a client wants, how to treat them, what things to have readily available at your studio, etc. This is all good information for those who need it, but perhaps he should have saved it for a book entitled "The Business of Photography" or something. Most of his suggestions simply would not apply to an amateur. For example, he suggests hiring assistants to do almost everything except take the photos, claiming "You make hundreds of dollars an hour behind the camera, but when you sit down at the computer, you're doing the job of someone making twelve dollars an hour." Well, that's all fine, but it's not what I was looking for in a book with the title "Jeff Smith's Guide to Head and Shoulders Portraits". I was hoping for...I don't know...maybe some information on how to take great head and shoulders portraits. It's not like most of the people reading this book are in a position to hire lots of assistants. If I had that kind of money, I'd just pay a seasoned pro photographer to teach me everything he knows.
Mr. Smith goes on and on about how to make your photography business profitable, and basically states that, if you don't follow his advice, you'll be one of those photographers complaining about being put out of business by "soccer moms with dSLR's". He repeatedly emphasizes the importance of knowing what your customers needs and desires are. But he doesn't seem to understand that this book is most likely not being read by fellow professionals, but by the very "soccer moms" and other amateurs he rails against. I believe he has failed to take his own advice and has put out a book that doesn't meet the expectations of his clients.
Now, the reason I give the book three stars and not just one is because it does contain some useful information about posing and lighting the subject, and his portraits are truly stunning. Of course, it helps that he runs a very high-end photography studio, and his clients are the "beautiful people" of California, not the average Joe or Jane. I'm not sure his lighting setup, which leans more toward fashion lighting than portraiture, would be appropriate for most clients. Still, the book shows the lighting techniques and posing very well. He also goes into detail on posing the hands, head, shoulders, and even the eyes. It's just a shame that he wasted so much space on information that isn't on topic. I wish he had gone into more detail on various lighting setups, but apparently he didn't have enough space. Obviously, he felt that including information on how to stock tampons because "the average woman starts her period at unexpected times in embarrassing places and has no hygiene products" was more important.
I'm keeping the book, so Jeff has made his profit off of me, which seems to be his main goal. But I won't be putting him on my list of authors to buy from in the future.
Author(s): Jeff Smith
Series: Professional Photographers Gde
Publisher: Amherst Media, Inc.
Year: 2009
Language: English
Pages: 129
Copyright
......Page 2
Table of Contents
......Page 3
INTRODUCTION Why Head and Shoulders Portraits Sell......Page 6
It’s About Them, Not You......Page 7
Meeting Your Clients’ Needs and Desires......Page 8
Creating What the Client Desires......Page 12
Meeting Client Desires Means Making Money......Page 13
2. Tools of the Trade......Page 14
Think Creatively......Page 15
Custom White Balance......Page 16
Consistent Exposures......Page 17
Lens Selection......Page 18
Camera Support......Page 19
A Fan......Page 21
Work with an Assistant......Page 22
More to Come......Page 23
Black and White Clothing......Page 24
Common Problems......Page 26
Jewelry......Page 27
Two Schools of Thought......Page 28
Contrast......Page 29
Color......Page 31
Lines and Texture......Page 32
Using Complete Sets......Page 33
Moving Ahead......Page 36
Lighting Descriptions......Page 37
Background Light......Page 38
Hair Light......Page 39
Background Light......Page 40
Fill Light......Page 41
Height and Angle......Page 42
An Individualized Approach......Page 43
Test Your Lighting Tools......Page 44
Parabolics......Page 47
Spotlights......Page 49
Butterfly Lighting......Page 51
You’re Selling Memories......Page 55
The Face Turned Toward the Main Light......Page 57
The Position of the Eyes......Page 58
The Tilt of the Head......Page 60
The Real Rule......Page 62
Long Hair......Page 64
The Neck......Page 65
The Shoulders......Page 66
The Arms......Page 67
The Hands......Page 70
The Expression......Page 72
Mirroring......Page 73
The Perfect Smile......Page 74
Don’t Rely on Digital Fixes......Page 78
Explaining Problems with Tact......Page 80
Double Chin......Page 81
Ears......Page 82
Eyeglasses......Page 83
Larger Body Size......Page 85
Business or Yearbook Poses......Page 86
Resting Poses......Page 87
Glamorous Poses......Page 89
Show More of the Background......Page 92
Variations......Page 93
Be Observant......Page 97
Coordinating the Clothing and the Location......Page 98
Including the Background......Page 100
Skip the On-Camera Flash......Page 102
Studio Flash......Page 103
Reflectors......Page 104
In Short......Page 106
Donkeys and Lapdogs......Page 107
Establish a Mutually Beneficial Relationship......Page 109
Define Your Market......Page 110
Don’t Try to Please Everyone......Page 111
Take Control of Your Business......Page 112
Delegate Postproduction......Page 114
The Skin......Page 116
Stretching......Page 117
Vignetting......Page 118
Add Your Logo......Page 120
Add Texture to the Prints......Page 121
Stop Selling Single Portraits......Page 122
In Closing......Page 123
Index......Page 124