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Issues in internet marketing (Marketing intelligence & planning ; V.21, No. 2 )

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Author(s): Kenneth R. Deans ISSN 0263-4503

Language: English
Pages: 56

Contents......Page 1
Abstracts & keywords......Page 3
Guest editorial......Page 5
Internet based marketing research......Page 7
A comparison of online and postal data collection methods in marketing research......Page 13
Luxury branding on the Internet......Page 24
Web site characteristics and business performance......Page 33
E-relationships......Page 43
E-trust......Page 51