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Introduction to Business Analytics

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This book presents key concepts related to quantitative analysis in business. It is targeted to business students (both undergraduate and graduate) taking an introductory core course. Business analytics has grown to be a key topic in business curricula and there is a need for stronger quantitative skills and understanding of fundamental concepts. This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.

Author(s): Marguerite L. Johnson; David L. Olson; Wesley S. Boyce
Edition: 2
Publisher: Business Expert Press
Year: 2020

Language: English
Pages: 193
City: New York