International Media Studies is a bold introduction to the field that focuses on a de-centering of media epistemology to represent a more thorough world-view. A comprehensive textbook exploring the current state of media studies as it is being practised across the worldTakes discussions about media studies beyond other textbooks, by situating the subject firmly in an international context appropriate to the globalized, 21st centurySurveys our reception of a wide variety of media content and formats including television, magazines, fiction, newspapers, and popular musicConsiders both theoretical and much-needed ethnographic perspectives on media studiesShowcases global and local media patterns in a variety of countries around the world, including examples from Asia, Africa, and Latin America
Author(s): Divya McMillin
Edition: 1
Year: 2007
Language: English
Pages: 288
Contents......Page 7
Preface......Page 9
Acknowledgments......Page 12
1: Introduction......Page 15
From International Communication to Media Globalization......Page 22
Mapping the Book......Page 28
2: The Fixity of Nation in International Media Studies......Page 32
The Modern Nation in All its Glory......Page 33
The Legacy of the Modern Nation......Page 40
Early Research in International Communication......Page 42
The Critical Turn......Page 48
3: Connecting Structure and Culture in International Media Studies......Page 61
The Culturalist and Structuralist Paradigms of Cultural Studies......Page 63
Feminist Theory and Cultural Studies......Page 65
The Postcolonial Approach to International Media Studies......Page 68
4: Reviving the Pure Nation Media as Postcolonial Savior......Page 80
Defi ning the Third World......Page 83
Mass Media as Extensions of Colonial Administrative Power......Page 85
Mass Media as Nation Builders and Postcolonial Saviors......Page 91
The Telenovela for National Development......Page 103
Restoring the Female Nation......Page 105
Rescuing the Brown Woman......Page 107
Disciplining the Peasant and the Prostitute......Page 109
5: Competing Networks, Hybrid Identities......Page 115
Star TV and Transnational Media Networks......Page 118
Policing the Skies......Page 122
Hybridity and the Globalization of Television Formats......Page 125
6: Grounding Theory Audiences and Subjective Agency......Page 148
International Audience Studies......Page 149
Contributions of Anthropology to International Media Studies......Page 157
Postcolonial Interventions in Audience Research......Page 161
Differences between Western and Non-Western Viewing Experiences......Page 164
Agency, Subjectivity, and Subjective Agency......Page 171
Audience Agency and Resistance......Page 172
Limited Agency and Subjectivity......Page 183
Theorizing Audience Agency and Limited Subjectivity......Page 190
7: Reconfi guring the Global in International Media Studies......Page 193
Expanding International Media Studies to Non-“Hot Spots”......Page 199
Interrogating Notions of Fluidity of Audiences and Media......Page 200
Moving Away from the Nation as a Unit of Analysis......Page 204
Moving Away from the Centrality of Media within Society......Page 205
Extending Analyses beyond a Critique of Cultural Imperialism......Page 207
Historicizing International Media Studies......Page 208
Relating Research to Activism......Page 209
8: The Politics of International Media Research......Page 216
Negotiating the Complexities of Fieldwork within Academia......Page 218
Negotiating Power in the Field......Page 221
The Politics of Representing Ethnographic Research......Page 223
Challenges to Activist Research......Page 224
Criticisms of Critical Research......Page 226
International Media and the Viability of the Nation-State......Page 229
Notes......Page 236
References......Page 245
Index......Page 276
