15th ed. — Pearson, 2015. — 897 p. in color. — ISBN: 9781292016795This textbook is one of the best-selling international business textbooks in both the United States and the rest of the world. Widely used in both undergraduate and MBA level courses, this text has had authorized translations into Spanish, Chinese, Thai, and Russian, and it will soon be in Albanian, Korean, and Macedonian as well.
This textbook set the global standard for studying the environments and operations of international business. The elements of success that have driven this performance anchor our efforts to make this edition the best version yet. We believe these efforts result in a textbook that provides you and your students the best possible understanding of what is happening and is likely to happen in the world of business.
