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International Business

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International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

Author(s): John Daniels, Lee Radebaugh, Daniel Sullivan
Edition: 15
Publisher: Pearson
Year: 2014

Language: English
Pages: 896
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