Intense Group Behavior and Brand Negativity: Comparing Rivalry in Politics, Religion, and Sport

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In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.

Author(s): Cody T. Havard
Publisher: Palgrave Pivot
Year: 2023

Language: English
Pages: 131
City: Cham

Preface
Acknowledgements
Contents
Abbreviations
List of Figures
List of Tables
1 Group Behavior and Negativity: Why Comparisons Are Needed
Need for Comparison Studies
Chapter Introductions
How to Use This Text
Thank You and Welcome to the Journey
References
2 Investigating Perceptions of Out-groups in Sport and United States Politics
Background
Social Identity Theory in Politics and Sport
Rivalry in Sport and Politics
Perceptions and Likely Behaviors Toward Out-Group Members in Sport and Politics
Celebrating Out-group Failure in Sport and Politics
The Current Study
Method
Participants
Instrument
Data Collection
Results
Testing the Hypotheses
Discussion
Political and Sport Out-group Perceptions and Likely Behaviors
Common In-Group Influence on Out-Group Perceptions and Likely Behaviors
Out-Group Perceptions and Likely Behaviors Among Democrats and Republicans
Implications and Future Investigation
Appendix
References
3 Rivalry and Group Behavior in Sport and Religious Brands
Background
The Current Study
Method
Instrument and Participants
Results
Testing the Hypotheses
Discussion
Implications and Future Research
References
4 Revisiting the Hierarchy of Out-group Derogation and the Out-group Derogation Spectrum
Background
Group Competition and Rivalry
Negative Group Behavior
The Current Study
Method
Items
Data
Results
Research Question 1
Discussion
Hierarchy of Out-Group Derogation
Out-Group Derogation Spectrum
General Discussion
Future Study
References
5 Shared Perspectives: Can Common Interests Help Decrease Out-Group Derogation?
Implications
Implications for Research
Implications for Practice
Shared Perspectives
References
6 Continuing the Journey
References
Index