An understanding of intellectual property is an essential component of management and business strategy in many industries. It can be used to generate value and create competitive advantage and goes hand-in-hand with the study of technology innovation and international business. However, the literature on intellectual property has been dominated by writers with backgrounds in legal science and economics.
This book advocates an interdisciplinary view on intellectual property management for business and management students and professionals. It provides an outline of the field in terms that are tailored to management scholarship and with an emphasis on business decision making. It is intended for business school students of intellectual property management, innovation, strategic management and industry studies, as well as professionals in need of an accessible and business-minded approach to intellectual property management.
Author(s): Irina Heim
Publisher: Palgrave Pivot
Year: 2023
Language: English
Pages: 118
City: Cham
Preface and Acknowledgement
Contents
Abbreviations
List of Figures
List of Tables
Chapter 1: The Intellectual Property Landscape
What Is IP Management?
The Main Types of IP rights
The Historical Context and the Social and Cultural Impact of IP
The International Footprint of IP
The UK IP Landscape and the IPR-Related Implications of Brexit
References
Chapter 2: The Creation of IP
Innovation and IP
The Technology Life Cycle Perspective
Open Versus Traditional Innovation
IPR Challenges in Open Innovation
Innovations in Large-Scale Companies
Innovations in Small- and Medium-Sized Firms
References
Chapter 3: The Protection of IP
Why Does IP Need Protection?
The Degree of Protection for Diverse Types of IPR
IP and Common Law in the UK
Strengthening International Protection of IPR
IP Protection in the Digital Economy
References
Chapter 4: The Exploitation of IP
How Companies Exploit IPR
Licencing Principles
Specific Types of Licencing: Trademark Licencing, Franchising and Merchandising
IPR Use in Sports
References
Chapter 5: The Evaluation of IP and First Steps in Strategy Formulation
The Value of IP Assets
IP and Market Structure
First Steps in Strategy Formulation
References
Chapter 6: Building an IP Strategy
IP and Revenue Streams
IP and Cost Structure
IP Funding Opportunities
Building an IP Strategy
References
Chapter 7: Resourcing in the IP Context
IP Management: Standard Contributions
Change Management and Transformation to IP-related Strategy
Building Competitive Advantage
Shaping Industry Structure
References
Conclusions
Index
