This book examines the role of intangible assets (IA) in companies and countries for achieving sustainable economic growth. The authors particularly focus on Sweden and other Nordic countries to analyse the IA gap using a systematized “IA metrics” approach. They also discuss the incentives needed for strategic investments into useful IA to gain national competitiveness from an economic, social and environmental policy perspective.
The authors contend that despite the increasing importance of IA and intellectual capital (IC) in the economy, the current discussion has only been centered on intellectual property, which is one of the more prominent forms of intangibles. As this book demonstrates, IC and IA encompass wider dimensions of human, process, market, and renewal capital, among others. Featuring real case examples from Spotify, Minecraft and Izettle, this book offers a strategy for the resurrection of competitive advantage in the globalized economy and the advancement of some key United Nations Sustainable Development Goals (SDGs).
Author(s): Eskil Ullberg, Leif Edvinsson, Carol Yeh-Yun Lin
Series: SpringerBriefs in Business
Publisher: Springer
Year: 2021
Language: English
Pages: 102
City: Cham
Foreword
Preface
Acknowledgements
Executive Summary
The Proposed Initiatives
Authors’ Briefs
Creating High-Risk, High-Potential Ideas, by Eskil Ullberg
Leading a Weakening IA Nation or at Crossroads, by Leif Edvinsson
From the Outside In: Perspectives from a Third Party, by Carol Lin
Contents
Chapter 1: Introduction
1.1 Loss of policy Initiative and a New Strategy Response
1.2 Looking at IC from Macro and Micro Vantage Points
1.3 Trade in Ideas Impacts the Organisation of Markets
1.4 Addressing the IA Gap
Part I: Maps to Tell a New Story
Chapter 2: IC and Long-Term Wealth Creation at the National Level
2.1 Models: How We Carve Out Our Contribution
2.2 Maps of Sweden, Nordics, Switzerland, Israel and Singapore
2.3 Country Comparison of Sweden and Small High-Tech Countries
2.3.1 Initial Comments
2.3.2 Country Comparison Discussion
2.4 Limitations of the Current NIC Model
Chapter 3: IC & IA Mapping at the Global Enterprise Level
3.1 Models List
3.1.1 IC Rating
3.1.2 Wissensbilanz and Wissenskapital
3.1.3 Areopa’s 4 Leaf Model
3.2 Mapping though Case Application
3.3 The Impetus of IC Mapping for Enterprises
3.4 Limitations of Current Models and Gaps for Further Action
Part II: Policy Discussion in a New IA Era
Chapter 4: Policy Implications
Chapter 5: Discussions of Further Dimensions
5.1 Development and Digitalisation
5.2 SDGs and Beyond
5.3 Viewing Unicorns Through the Lenses of Intangibles
5.4 Sustainable NIC (SNIC)
5.5 China’s View on IA, IC and IPR
5.6 Emerging Standards from the ISO
Part III: Closing the IA Gap
Chapter 6: Strategic Initiatives
6.1 Coordination Initiatives
6.1.1 Strategic Hub
6.1.2 IA Contract
6.1.3 IA Investment Fund
6.2 Awareness Building Initiatives
6.2.1 IA Week
6.2.2 IA Ranking
6.2.3 IA Cheques
6.2.4 IA Oscars
6.2.5 IP, IC & IA Lexicon on Wikipedia
6.2.6 IA on Youtube
6.3 Initiatives which Expand our Understanding
6.3.1 IA Observatory
6.3.2 Corporate IA Database
6.3.3 IA, Digitalisation and Competitiveness
6.3.4 Trade in Ideas and Incentives to Learn
6.3.4.1 Managing Risk in Policy Agenda through Incentives to Learn
6.3.5 Sustainable NIC (SNIC)
6.3.6 Bridging ELSS to Economic Models
6.3.7 Developing MOOC Curriculum
Chapter 7: Workshop
7.1 Policy Workshop
7.2 Industry Workshop
Part IV: Emerging New Trade Structures and IA
Chapter 8: The Urgency of the Topic of IA for Sweden
Appendices
Taxonomy/Glossary of IA & IC Terms
NIC Methodology
Galaxy of Some IC and IA Actors and Bench Learning Alliances
References
Author Index
Subject Index
