Inside the Minds: Internet Bigwigs features a handful of the leading minds of the Internet and technology revolution. These individuals include the founders/CEOs of companies such as Excite, Egghead, Organic, Agency.com, Beenz.com and research analysts from Credite Suisse First Boston and CIBC. Their research, advice, and experiences provide an unprecedented look at the future of the Internet economy for executives, entrepreneurs, employees, and anyone worldwide who is interested in the Internet and technology revolution. Items discussed include killer-apps for the 21st century, stock market effects, emerging industries, key indicators to watch, international opportunities, and a plethora of other issues affecting anyone with a ''vested interest'' in the Internet and technology revolution. Inside the Minds: Internet Bigwigs contains the most up to date information from leading executives regarding the future of the Internet available anywhere.
Author(s): Aspatore Books Staff, InsideTheMinds.com, Joe Krauss, Chris Vroom, Kyle Shannon, Jonathan Nelson, John Segrich
Publisher: Aspatore Books
Year: 2000
Language: English
Pages: 266
Title......Page 4
Aspatore Business Reviews......Page 6
Contents......Page 10
Christopher P.A. Komisarjevsky: Winning Communications for Tomorrow's Leaders......Page 12
Rich Jernstedt: The Creation of Trust......Page 60
Don Middleberg: The New Breed of the Informed, Proactive Consumer......Page 86
Ron Watt, Sr.: Public Relations as an Art and a Craft......Page 110
Richard Edelman: The Power of Public Relations in a Complex World......Page 126
Lou Rena Hammond: Success in Public Relations......Page 144
Anthony J. Russo, Ph.D.: The Art and Science of Public Relations......Page 154
Thomas L. Amberg: Critical Elements of Success in Public Relations......Page 172
Robyn M. Sachs: Small Business Bang!......Page 194
Patrice A. Tanaka: PR: A Key Driver of Brand Marketing......Page 228
David Finn: An Essential Function in a Democratic Society......Page 244
Aspatore Marketing Review......Page 260
