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Inside Spin: The Dark Underbelly of the PR Industry

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Author(s): Bob Burton

Language: English
Pages: 324

Part title......Page 1
About the author......Page 2
Title page......Page 3
Contents......Page 5
Introduction......Page 7
1 Invisible PR......Page 11
2 Food fights......Page 36
3 Pushing drugs......Page 64
4 Killing them softly......Page 90
5 Battle tanks......Page 114
6 Toxic PR......Page 142
7 When corporations want to cuddle......Page 168
8 Governing with spin......Page 197
9 It takes two to tango......Page 223
10 Spinbusters......Page 248
Whistleblowers......Page 274
Acknowledgements......Page 275
Notes......Page 277
Recommended reading......Page 310
Index......Page 311
The Iremonger Award......Page 324