This concise guide aims to increase what we understand by innovation in the arts and identify and support opportunities and strategies for the unique ways in which artists and arts administrators think about, engage in, and pursue successful innovation in their diverse creative practice.
Innovations in the Arts are often marginalised from a research perspective, in part because of the lack of a sound and compelling theoretical framework to support and explain process distinctions from business and management innovation. This book identifies three key concepts - art innovation, art movement innovation, and audience experience innovation - supported by formal theory for each concept presented and evidenced through case studies in art history. In this way, the book enables readers to identify, explain, and support their innovation efforts as visual, literary, and performing artists and arts administrators. It also explores strategies for pursuing innovation in practice.
Drawing attention to the unique ways in which artists and arts administrators think about and engage in innovation, this readable book will be an essential reading for students in all aspects of the creative and cultural industries and an essential guide to developing and promoting innovation in the arts for practitioners and researchers alike.
Author(s): Jason C. White
Series: Routledge Focus on the Global Creative Economy
Publisher: Routledge
Year: 2022
Language: English
Pages: 101
City: London
Cover
Endorsements
Half Title
Series Page
Title Page
Copyright Page
Contents
About the Author
Acknowledgments
1. Introduction
The purpose of this book
The need for this book
Components of a theory
How are theories developed?
Toward formal theory development
The need for mutual understanding
Notes
References
2. Key Terms for Mutual Understanding
Defining art history and the arts
Defining art worlds and their guiding conventions
Defining arts-based products
Differentiating between arts and non-arts-based products
Defining innovation
Differences between innovation and invention
Defining diffusion
Defining adoption
Innovation and innovators: Selected definitions
Conclusions: So what is innovation in the arts?
Notes
References
3. A Theory of Art Innovation
Theory
Theoretical framework
Where do new art forms come from?
Who are the art innovators?
What are the known risks of pursuing art innovation?
Who legitimises new art forms?
What is the process of creating a new art form?
Diffusing the art innovation
Known strategies for speeding up the rate of endorsement
Conclusion: So what does success look like?
Case studies of art innovation
Modern Dance
Conceptual Art
Turntablism
Chinese Opera
Notes
References
4. A Theory of Art Movement Innovation
Theory
Theoretical framework
What are the benefits of joining art movements?
What is the role of the guiding ideology?
It has to be compelling or inspiring!
Diffusing the guiding ideology for an art movement
One common strategy for diffusion
Increasing the rate of acceptance
Delaying the inevitable
Conclusion: What does success look like?
Case studies of art movement innovation
The Dada Art Movement
The New Negro Renaissance Movement
De Stijl Movement
The Theater for Social Change Movement
Notes
References
5. A Theory of Audience Experience Innovation
Theory
Theoretical framework
The type of experiences arts audiences desire
Considering the relationship between the perception of art and esthetic experience
Designing and structuring arts experiences that trigger esthetic experience
Developing a new audience experience design
Diffusing the new audience experience design
Navigating resistance to integration
The integration process for a presenting arts organisation
Conclusion: So what does success look like?
Case studies of audience experience innovation
The Bayreuth Festpielhaus experience design
The Drive-in-Movie Theater experience design
The Sleep No More experience design
Notes
References
6. Conclusions and Suggested Directions
Implications for innovation research
Implications for entrepreneurship education
Call to action
Index
