In this day and information age, it is all about those who are able to utilize the information they have to maximize potential, and these two University of California, Berkeley, professors have assembled the guide to do just that. The nuts-and-bolts approach to finding ways to differentiate one's product from all the others, and a how-to guide to simplify and improve customer interface, are both helpful, and the idea of managing intellectual properties to maximize value is infinitely superior to just protecting them from competitors. Some of the information delves into building positive feedback for the product, and every businessperson probably needs to know some of the legal ins and outs of building alliances and the ramifications of competition. Shapiro and Varian seem to be targeting the hard-core student of business here (not the casual browser); their approach is extremely thorough, and there is much practical information for those willing to wade through the information rules.
Author(s): Shapiro C., Varian H.R.
Year: 1999
Language: English
Pages: 349
Contents......Page 4
Preface......Page 6
1 The Information Economy......Page 8
2 Pricing Information......Page 26
3 Versioning Information......Page 59
4 Rights Management......Page 88
5 Recognizing Lock-In......Page 108
6 Managing Lock-In......Page 140
7 Networks and Positive Feedback......Page 177
8 Cooperation and Compatibility......Page 230
9 Waging a Standards War......Page 263
10 Information Policy......Page 299
Further Reading......Page 321
Notes......Page 328
Bibliography......Page 329
Index......Page 335
About the Authors......Page 350
Praise for Information Rules......Page 352
