Indigenous African Language Media: Practices and Processes

Foreword by Ufuoma Akpojivi
Indigenous African Media: A Base for Decolonisation Foreword
References
Foreword by Muyiwa Popoola
Acknowledgements
Contents
Notes on Contributors
List of Figures
List of Tables
Part I Audience Perception, Participation, Ethnic, Identity Formation and Indigenous Language Media
1 Appreciating Indigenous African Language Media’ Practices and Processes: A Transdisciplinary Approach
References
2 Kulfi Is Like a Tanzanian: The Reception of an Indian Television Drama Dubbed in Kiswahili
Introduction
Synopsis of “Kulfi”
Theoretical Framework
Methodology
Data Analysis and Discussion
Audiences’ Negotiation of Meaning in Kulfi
The Dubbing Techniques and Its Influences on Audience’s Reception of Kulfi
Message as a Factor That influence’s Tanzania Audience’s Reception of Foreign TV Drama Dubbed into Kiswahili
Does Translated Television Drama Protect or Harm Tanzanian Culture?
Conclusion
References
3 Language Politics, Development, and Sustainability of Publishing and Textbooks in the Nigerian Languages
Introduction
Objectives of the Study
Methodology
Factors Influencing the Development of Textbooks in the Nigerian Languages
The Role of Language Politics in the Development of Indigenous Nigerian Languages
Indigenous Language Politics, Book Publishing, and Sustainable Development
Marketing Indigenous Languages Textbooks in Nigeria
Discussions and Findings
Conclusion and Recommendations
References
4 Time to Be Represented: The Imperative for Investment in Igbo Indigenous Language Radio
Introduction
The Igbo
The Igbo Participation in Mass Media Pre- and Post-independence Nigeria
Pre-Independence Media
Post-indpendence Media
Challenges of Igbo Indigenous Language Newspaper
Igbo Language Promotion
A Roll Call of Failed Igbo Language Newspapers
Indigenous Language Broadcasting in Nigeria
Broadcasting in Igbo Language
Time to Represent Igbo in Indigenous Radio Broadcasting
Need to Invest in Igbo Language Radio
Theoretical Framework
Summary and Conclusion
References
5 Slang and the Semantic Sense of Sameness: A Sociolinguistic Analysis of Shona Back Slang
Introduction and Background
Study Aims
Research Questions
Literature Review
Shona
Origination of Back Slang
Generational Usage of Back Slang and Social Function of Back Slang
Factors Influencing the Use of Shona Back Slang
Reasons of Using Back Slang
Data and Method
Theoretical Framework
Findings, Discussion and Analysis
The Origin of Chindebhe
Social Function of Back Slang
Generational Usage of Chindebhe
Chindebhe: Unity in Dispersion
Description of Chindebhe Linguistic Manifestation
Conclusions and Recommendations
References
6 Mass Communication and African Indigenous Societies: The Meeting Point
Introduction
Conceptualising Communication
Mass Communication
Conceptualising Indigenous Communication
Functions of Communication
Diffusion of Innovation Theory
Application of Diffusion Theory
Importance of Mass Communication in African Indigenous Societies
Convergence Between Mass Communication and Indigenous Communication
Conclusion
References
7 Mission Statements, Role of Political Actors in Community Radio Stations: The Ghanaian Experience
Introduction
Objectives of the Study
Mission/Mandates of the Community Radio Stations
Literature Review
CR and Provision of Information on Political and Governance Issues
Meeting Community Needs Through Programming
Meeting of Specific Needs of Community
Meeting of Community Health Needs
Meeting of Needs of Local Professional Groups
Theoretical Framework
Research Methodology
Data Analysis and Discussion
Inception of Radio
Involvement of the Political Institution in the Setting Up of Stations
Inputs Made into Programmes of the Radio Station
Listenership of CR Stations
Knowledge of Political Programmes of the Station
Mode of Giving Feedback to Stations by Assemblies/Local Chiefs
Knowledge of Development Programmes of the Stations
Visit to the Stations and Contribution to Programmes
Support of the Station by District Assemblies and Local Chiefs
Satisfaction with the with the Work of the Stations in the Community
Collaboration of the Assembly and Chiefs with the Stations in Their day-To-Day Work
Involvement of DCEs and Chiefs in the Management of the Stations
Adequacy of the Programmes Aired for the Development of Local Communities
Adequacy of Programmes of the Stations to Meet the Developmental Needs of the Community
Democratisation of Local Communities by Stations
Suitability of Programmes to Community Calendar
Community Radio and Decentralisation of Communications
Conclusion
References
8 Expanding Language? Struggles that Characterise the Development of New Words and Meanings on Eswatini’s National Radio
Introduction
Brief History of the National Radio Station
Indigenous-Language Newspapers in Eswatini
SiSwati orthography
SiSwati Language Board
The Influence of SA Media on Eswatini
Theoretical Framework
Methodology
Findings and Discussion
Lack of Guidance on Proper Language Use for Journalists in Newsrooms
Inferiority of SiSwati When Compared to English
Journalists Have Poor SiSwati language Skills
IsiZulu Influence on SiSwati
Audiences’ Role in Maintaining Integrity of SiSwati Language
Conclusion
References
9 African Languages and Gender Identity in Marginal Films Made Outside the Mainstream Film Industry in South Africa
Introduction
Postcolonial Feminist Framework
Interpretative Approach
Sampling of Select Films
Brief Description of the Films Analysed
Motifs, Language, and Gender Identity
Close Analysis According to Themes, Behaviour, Dialogue, Nuance, and Portrayal of Status
Conclusion
Filmography
Part II Media Representations, Text, Context and Indigenous Indigenous Language Media
10 Re-Tooling the Nigerian Society to Combat Crime and Criminality: The Strategic Importance of Proverbs in Child and Personality Development
Introduction
Risk Factors of Crime
Advocacy Communication in Child and Personality Development
Review of Literature
Role of the Family in Child/Personality Development
Culture and Personality Development
Proverbs
Importance of Proverbs
Theoretical Framework
Methodology
Presentation of Data and Data Analysis
Analysis
Analysis
Analysis
Summary/Recommendations/Conclusion
References
11 Evaluation of an African Indigenous Language Programme on Poly Ilaro 92.1 FM, Ogun State Nigeria
Introduction
Statement of the Problem
Research Objectives
Research Questions
Review of Previous Studies
Evaluation Model
Methodology
Data Analysis and Discussion
Research Question 1
Research Question 2
Research Question 3
Research Question 4
Research Question 5
Conclusion
References
12 Examining the Place of Female Musicians in Zimbabwe’s Music Industry
Introduction and Background
Music as a Career or Profession
Equality of Opportunity in Zimbabwe
Focus of the Study
Theoretical Perspective
Methodology
Presentation and Discussion
Live Performance Shows
Females in Music Production
Females as Performers
Sound Engineering
Findings
Proposals
References
13 Iwiedo Nuzomo Wa Gia Kuekor Kugbe: Themes in Edo (Bini) Language Nollywood Movies as Development Communication
Introduction
Conceptualizing Development
Development Media Theory
Nollywood Movies: A Historical Evaluation
Methodology
Data Presentation
Discussion of Findings
Conclusion
References
14 Use of Non-verbal Cues as Alternative to Verbal Communication Before Tyrants in Selected Yoruba Films
Introduction
Research Questions
Literature Review
Previous Studies
Theoretical Framework
Methodology
Results
Saworoide
Basorun Gaa
Discussion
Conclusion
References
15 Multilingual Responses on ‘Hollywood Style’ Arrest of a Defence Lawyer in a High-Profile Case
Introduction
Who Was Meyiwa?
Sequence of Events
Literature Review
Translanguaging in a Social Media Communicative Context
Methodology
Findings
Fears of State Interference, Political Meddling and High-level Cover-Up
Life in Danger
Disrespect for the Decorum of the Court
Praise for the Brave Advocate
Exasperation and Suspicions that the Wrong People Have Been Arrested
Discussion
The Reclamation of African Languages and Pride as Part of the Broader Discourse
Conclusion
References
Part III Health and Environmental Crisis and Indigenous Indigenous Language Media
16 Impact of Covid-19 on an Indigenous Language Newspaper, Kwayedza
Introduction
Literature View
The Media and Covid-19 in Zimbabwe
Theoretical Framework
Methodology
Presentation and Discussion of Findings
Covid-19 Virus Buries Hardcopy Kwayedza
Covid-19 Drastically Widened Kwayedza’s Digital Range
Covid-19 Disrupted Kwayedza News Sourcing Practices
Discussion
Conclusion
References
17 Imole Yoruba Coverage of COVID-19 Lockdown in South West Nigeria
Introduction
Research Questions
Conceptual Clarifications
Sociology of the Yoruba Race
Design
Research Method
Data Presentation and Findings
Tables for Data Analysis
Findings of the Study
Conclusion and Suggestions for Further Study
Conclusion
Limitation of Study
Suggestion for Further Study
References
18 Exploring Music Videos in Indigenous Languages and Behavioural Change Towards Waste Management in Lagos State, Nigeria
Introduction
Brief on Olamide and the STEM Music Video
Statement of the Research Problem
Theoretical Framework
Agenda-Setting Theory
Methodology
Data Presentation
Discussion of Findings
STEM Music Video and Awareness on Waste Management in Lagos State
Impact of the STEM Music Video on Lagos Residents
Behavioural Change on Lagos Residents Towards Proper Waste Management Vis-à-Vis STEM Music Video
Conclusion and Recommendation
References
Part IV Beat Analysis, Peace Journalism and Indigenous Indigenouse Language Media
19 Indigenous Language as a Factor for Sustainable Development
Introduction
Significance of Indigenous Language in Development
Media and Indigenous Language
Conclusion and Recommendations
References
20 A Study of the Yoruba Language Newspapers in the Colonial Era
Introduction
Colonialism in Nigeria
Profiles of Selected Yoruba Newspapers
Eko Akete (1922)
Eleti Ofe
Yoruba News
New Historicism
Discussion and Analysis
Conclusion
References
21 Coverage of Development Issues, and Identity Formation in Alaroye Newspapers
Introduction
Indigenous Language Newspapers and Nigeria’s Development Challenges
Indigenous Language Media and Identity Formation
Elements of News Value
Theoretical Framework
Social Responsibility Theory
Agenda Setting Theory
Method
Content Analytical Categories
Data Analysis and Presentation of Findings
Discussion of Findings
Conclusion/Recommendations
References
22 Livelihood Improvement Through Participatory Mass Communications: A Study on Community Radio and the Lives of Women in Northern Ghana
Background
Research Objective
Development Goals—Expanding the Capabilities of Women
Research Methods
Findings and Discussions
Primary Programme Focus of Community Radio Stations in Northern Ghana
Agricultural Programming on Community Radio Stations in Northern Ghana
How Community Radio Promotes Modern Methods of Farming
The Impact of Agricultural Programming on the Lives of Women
Health Programming on Community Radio
Educational Programmes on Community Radio
Conclusion
References
23 Building a Culture of Peace and Conflict Resolution Through Indigenous Language Media (ILM)
Introduction
Clarification and Contextualization of Key Concepts
Theoretical Anchorage
ILM as Conflict Instigator and Mediator
Rural–Urban Information Imbalance: Effect on Peace-Building and Conflict Resolution
Peace-Building and Conflict Resolution through ILM
Conclusion
References
24 Indigenous Language Use in Advertising Campaigns: A Study of Airtel Nigeria’s Users
Introduction
Theoretical Framework
Perception Theory
Message Learning Theory
Empirical Review
Method
Findings
Data Overview
Response Statistics
Inclusion and Exclusion Criteria
Demographic Characteristics
Perception on the Use of Yoruba in Airtel Advertisements
Most Popular Airtel Advertisement
Efficacy of Using Yoruba in Airtel Advertisement
Discussion
Conclusion and Recommendations
Recommendations
References
Index