India and the IT revolution: networks of global culture

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Western visions of India tend to be locked in one of two modes: either pitying India for its underdevelopment and poverty or praising its indifference to material progress as a mark of its spiritual superiority. Yet, today images of naked mystics and starving children are being supplemented by those of entrepreneurs in Silicon Valley, software engineers in Bangalore and the proliferation of call centers and back office businesses across the country. These phenomena signal the rise of a new India, one that is confident, high tech and fully connected to the rest of the world. This book examines how this new globalized India emerged, telling the dramatic story of its economic reforms, influential IT diaspora, software revolution and contribution to the controversial growth or offshore outsourcing. This rise of India is not only transforming the country, it is shaping the economic and cultural realities of the 21st century world.

Author(s): Anna Greenspan
Publisher: Palgrave Macmillan
Year: 2004

Language: English
Pages: 224
Tags: Asian Economics;Sociology of Culture;Cultural Studies;Organizational Studies, Economic Sociology;Media Studies;Sociology, general

Front Matter....Pages i-x
Introduction....Pages 1-9
The Idea of Westernization....Pages 10-23
Opening Up....Pages 24-38
Eastern Influences....Pages 39-54
Marginal Capitalisms....Pages 55-76
The Technological Edge....Pages 77-91
Peripheral Competencies....Pages 92-107
The Digital Dividend....Pages 108-123
Global Networks....Pages 124-139
Zero Logo....Pages 140-157
Back Matter....Pages 158-202