These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. How can you know if people are visiting your Web site, and if they aren't, what can you do about it? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? Yes is the answer to all of these questions, and INCREASE YOUR WEB TRAFFIC IN A WEEKEND, SIXTH EDITION maps out a cost effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. This book has compiled low-cost Web promotion and advertising techniques collected from the authors' years of practical experience, but you can implement them all in just one weekend!
Author(s): Jr. Jerry Lee Ford, William R. Stanek
Edition: 6
Publisher: Course Technology PTR
Year: 2010
Language: English
Pages: 362
Contents......Page 10
Introduction......Page 18
Friday Evening: Promoting Your Web Site to the World......Page 24
You Built It, but Will They Come?......Page 27
Making the Web Work for You......Page 28
Leveraging Search Engines, Directories, and Social Media Web Sites......Page 32
Crawler-Based Search Engines......Page 33
Paid Inclusion and Paid Placement......Page 34
Promoting Your Web Site to Joe Surfer......Page 35
Determining Who Is Visiting Your Web Site......Page 37
Wrapping Up and Looking Ahead......Page 39
Saturday Morning: Putting the Motion in Promotion......Page 40
Capitalizing on Search Engine Fundamentals......Page 42
Indexers, Spiders, Crawlers, and Other Web Beasties......Page 43
Working with Search Engines......Page 44
Determining Popular Keywords......Page 56
Researching Popular Search Engine Keywords......Page 57
Free Keyword Generation Tools......Page 58
Be On Guard Against Accidental Spamming......Page 59
Boosting Visits with Ordinary Descriptions......Page 60
Using Page Titles to Your Advantage......Page 62
Getting Your Frame-Enhanced or Graphics-Intensive Page Noticed......Page 64
Getting the Most from Keywords and Meta-Information......Page 69
Inspecting Your Web Page's Body Text......Page 76
A Last Look at Search Engine Fundamentals......Page 77
Using Graphic Search Services to Increase Traffic......Page 78
Take a Break......Page 80
Submitting Your Site to a Search Engine......Page 81
Search Engine Tricks to Avoid......Page 85
Increasing Your Web Traffic with the Top Search Engines......Page 89
Metasearch Engines......Page 95
Targeting Shoppers Using Comparison Shopping Engines and Directories......Page 98
Comparison Shopping Engines......Page 99
Comparison Shopping Directories......Page 102
Submitting Your Site to Lists and Directories......Page 103
The Open Directory and Yahoo!......Page 104
Submitting Your Site to Web Guides......Page 105
How Do People Find Your Listing in a Guide or Directory?......Page 106
How Often Is Your Site's Listing Updated?......Page 107
Increasing Your Web Traffic with Guides and Directories......Page 108
Promoting Your URL Everywhere......Page 113
Promoting Your URL Alongside Your Products and Services......Page 114
Wrapping Up and Looking Ahead......Page 115
Saturday Afternoon: The Coolest, the Hottest, and the Best......Page 116
The Best Business Search Engines and Yellow Pages Directories......Page 118
Submitting Your Site to Business Search and Directory Sites......Page 119
Increasing Your Web Traffic with Yellow Pages Directories......Page 120
Directories by Industry and Category......Page 124
Getting the Most Out of Industry and Category Directories......Page 125
Community Guides......Page 126
Real Estate Directories and Guides......Page 130
Travel and Tourism: Guides and Directories......Page 133
More Guides and Directories by Category......Page 135
Children's Directories: Getting Noticed by One of the Web's Biggest Audiences......Page 136
Getting More Mileage out of What's New? Directories......Page 137
Exploring the Starting Point Directory......Page 138
Other What's New? Directories......Page 139
Getting Your Site Listed as the Cool Site of the Day......Page 140
Wandering in the Maze of Web Awards......Page 141
Finding the Right Award......Page 143
Submitting Your Site......Page 144
Cool Site of the Day......Page 145
Best of the Web......Page 147
Getting Social to Drive More Web Traffic......Page 151
Social Networking Sites......Page 152
Social Bookmarking Sites......Page 158
Social Review Sites......Page 160
Social News Sites......Page 162
Social Photo and Video Sharing Sites......Page 165
Social Question-and-Answer Sites......Page 168
Blogging Sites......Page 170
Demonstrating Expertise through Wikis and Article Sites......Page 172
Wrapping Up and Looking Ahead......Page 175
Sunday Morning: Attracting the Masses......Page 178
Introducing Web Registration Services......Page 180
Checking on Your Listings......Page 186
Selling Your Web Site through E-mail......Page 190
Web Site Promotion through Direct E-mail, Newsgroups, and Mailing Lists......Page 191
Establishing a Privacy Policy......Page 192
Promoting Your Web Site Directly......Page 194
Promoting Your Web Site through Newsgroups......Page 196
Promoting Your Web Site through Mailing Lists......Page 199
"Tell a Friend" Marketing......Page 202
Announcing Your Web Site, Products, and Services by E-mail......Page 204
Setting Up Autoresponders......Page 206
Creating a Professional Image Using Multiple E-mail Accounts......Page 207
Creative Signature Files......Page 208
Developing an Online Business Card......Page 209
Take a Break......Page 210
Advertising on eBay......Page 211
Get Noticed on Craigslist......Page 214
Benefits......Page 215
Finding the Right Place for Your Web Site......Page 216
Sell Your Products via Amazon.com's Marketplace......Page 217
Can't Get 'Em Any Other Way? Give It Away!......Page 218
What to Watch Out For: The Legalities......Page 223
Boosting Traffic with Giveaways and Sweepstakes......Page 226
Gaining Readers with Contests......Page 228
Using Games, Puzzles, and Teasers to Attract Visitors......Page 231
Sites That Promote Your Freebies......Page 236
Other Ideas for Attracting the Masses......Page 240
Setting Up Your Own Affiliate Program......Page 246
Sponsoring a Web Site Launch......Page 249
What the Heck Is a Banner Exchange?......Page 250
Banner Exchanges for the Masses......Page 255
Analyzing Off-Page Factors......Page 257
Avoiding Link Farms......Page 258
Working with the Major Web Rings......Page 259
Post Company Job Openings on Your Web Site......Page 260
Locating Sponsored Links......Page 261
Other Paid Inclusion Programs......Page 262
Wrapping Up and Looking Ahead......Page 263
Sunday Afternoon: Discovering Who's Visiting Your Web Site and Why......Page 266
Using Web Stats to Understand Your Site's Visitors......Page 268
Options for Collecting Web Site Statistics......Page 271
Selecting Your Web Traffic Analysis Tool......Page 273
Web Site Stats Are a Necessary Evil......Page 274
Zeroing In on Visits......Page 282
Take a Break......Page 287
Gaining Lost Readers from Error Analysis......Page 288
Errors: We All Hate Them......Page 289
Missing Files......Page 290
Lost Connections......Page 292
Time-Outs......Page 293
Setting Up Your Own Blog......Page 294
Setting Up a Guestbook......Page 295
Setting Up a Message Forum......Page 296
Collecting and Posting Positive Visitor Feedback......Page 297
Redirecting Lost Readers......Page 298
Redirection Basics......Page 299
More Redirection Techniques......Page 301
No More 404 File Not Found Errors......Page 306
Taking Advantage of Free URL Analyzers......Page 308
Finally You Know What to Do—So What's Next?......Page 310
What Have You Done This Weekend?......Page 317
Keeping Up with the Latest Web Promotion Techniques......Page 319
Keeping an Eye on Your Competition......Page 320
A Final Note......Page 321
Appendix......Page 322
FastStats......Page 325
NetInsightTracker......Page 326
PowerMapper......Page 327
Surfstats Log Analyzer......Page 328
Site Submission......Page 329
Dynamic Submission......Page 330
SubmitWolf Pro......Page 331
WebPosition......Page 332
SiteXpert......Page 333
Connection Keeper......Page 334
MySpeed Server......Page 335
VisualRoute......Page 336
A......Page 338
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J......Page 354
M......Page 355
P......Page 356
R......Page 357
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T......Page 359
U......Page 360
W......Page 361
Y......Page 362
