Stay prepared for the next wave of technological innovation with VR and AR KEY FEATURES ● Gain a deep understanding of history, development, and applications in fields of gaming, education, healthcare, and architecture. ● Developing benefits and risks of virtual and extended reality. ● Case studies, examples, and discussions demonstrating how to apply concepts and monetize them in the real world. DESCRIPTION Virtual and extended reality technologies have come a long way since their inception, and today, they are poised to change how we work, learn, and interact with the world. From gaming and entertainment to education, healthcare, and beyond, these technologies have the potential to revolutionize many aspects of our lives. Understand the advancement of VR hardware, then master immersive design principles and analyze the powerful role of AI in XR. Explore the frontiers of VR/AR applications, from revolutionizing healthcare with virtual surgery simulations to bringing history to life with interactive AR experiences. Learn the business landscape of VR/AR, perfect the ethical considerations, and gain a deep understanding of the technical workings behind these incredible technologies. With practical guidance on building VR apps in Unity and monetizing your creations. By the end of the book, readers will have a deep understanding of the potential benefits and risks of these technologies, as well as the knowledge and tools needed to build successful VR and AR applications that are both innovative and ethical. WHAT YOU WILL LEARN ● Understand fundamentals of Immersive technologies like AR, VR, and XR. ● In-depth understanding of the concepts of presence. ● Understand the ethical considerations surrounding VR and AR. ● How VR applications can be built with unity and the scope of monetization. WHO THIS BOOK IS FOR This book is for tech enthusiasts, educators, healthcare professionals, artists, and entrepreneurs alike, offering a captivating journey into the future of immersive technologies. TABLE OF CONTENTS 1. Immersive Technology Promise and Potential 2. The Psychology of Presence in Immersive Technologies 3. Designing Immersive Experience 4. Evolution of VR Hardware 5. The Role of AI in AR, VR, and XR 6. Business Landscape of AR, VR, and XR 7. Applications of AR, VR, and XR in Healthcare 8. Applications of AR, VR, and XR in Education 9. Ethics in Immersive Technologies 10. 3D Modeling and User Interface Design 11. Building VR Applications with Unity 12. Building and Monetizing Successful VR and AR Applications
Author(s): Suman Dutta, ;
Publisher: BPB Publications
Year: 2024
Language: English
Pages: 478
Cover
Title Page
Copyright Page
Dedication Page
About the Author
About the Reviewer
Acknowledgement
Preface
Table of Contents
1. Immersive Technology Promise and Potential
Introduction
Structure
Objectives
Knowing immersive technologies
Augmented reality
Virtual reality
Extended reality
Overview of immersive technologies
Milestones and breakthroughs
AR milestones
VR milestones
Current state of immersive technologies
Statistical data for immersive technologies
Potential of immersive technologies
Limitations of immersive technologies
Conclusion
Points to remember
2. The Psychology of Presence in Immersive Technologies
Introduction
Structure
Objectives
Knowing presence
Definition and explanation of presence
Importance of presence for immersion and user experience
Theories of presence
Overview of different theories of presence
Overview of different models of presence
Theories explaining the experience of presence
Factors contributing to presence
Measuring presence
The different methods to measure presence
Self-report measures
Physiological measures
Behavioral measures
Experience sampling
Hybrid approaches
Advantages and limitations of measuring presence
Advantages
Limitations
Application of presence
Importance of presence for different applications
Training
Therapy
Examples of successful applications of presence
Conclusion
Points to remember
3. Designing Immersive Experience
Introduction
Structure
Objectives
Introduction to immersive design
Importance of immersion
Understanding immersion
The importance of immersion
Immersive experience psychology and impact
Designing for sensory immersion
Immersive experience with engaging user senses
Immersive experience principles
Spatial design
Sound design
Haptic feedback
Designing for emotional immersion
Powerful emotions with immersive experience
Role of design in an impactful user experience
Designing for narrative immersion
Importance of storytelling in the narrative immersion
Compelling narrative and user engagement
Best practices for user interface and experience design
Importance of a well-designed user interface
Conclusion
Points to remember
4. Evolution of VR Hardware
Introduction
Structure
Objectives
Introduction to virtual reality hardware
Evolution of virtual reality hardware
Early systems (1960s-1990s)
Modern era (2010s onward)
Recent advances
First head-mounted displays
The rise of consumer virtual reality
Role of technology advancement in virtual reality industry
Virtual reality hardware design challenges
The future of virtual reality hardware
Emerging technologies
Impact of emerging virtual reality technologies on industries
Role of haptic feedback on virtual reality hardware
Evolution of haptic feedback
Types of haptic feedback
Benefits and limitations of haptic technology
Benefits of haptic technology
Limitations of haptic technology
Case studies
Conclusion
Points to remember
5. The Role of AI in AR, VR, and XR
Introduction
Structure
Objectives
Introduction to AI in AR/VR/XR
AI and its usage in VR/AR
Graphic rendering
AI for improving realism and details
Rendering complex scenes and environments
Natural language processing
Popularity of other natural language processing
NLPs contribution in natural and intuitive interaction
User interaction
Improved UI with gesture recognition and eye tracking
Predictive analytics
Role of predictive analytics for better user experience
Conclusion
Points to remember
6. Business Landscape of AR, VR, and XR
Introduction
Structure
Objectives
Introduction to business of VR/XR
Current state and evolution of VR/AR industry
Business landscape and key trends
Funding and investment
Funding and its challenges for VR/XR industry
Funding options and investment-securing strategies
Monetization strategies
Monetization challenges in VR/XR industry
Pros and cons of various monetization models
User adoption and marketing
VR/XR’s adoption challenges among users
Marketing strategies of the companies for VR/XR
Technology challenges
Case studies
Oculus case study
Magic Leap case study
Conclusion
Points to remember
7. Applications of AR, VR, and XR in Healthcare
Introduction
Structure
Objectives
Introduction to AR, VR, and XR in healthcare
Current state of AR, VR, and XR in healthcare and its evolution
Major players and some of the key trends
Diagnosis and treatment
Doctors and nurses practice and refine skills using AR, VR, or XR
Use of AR/VR in various healthcare areas
Rehabilitation and physical therapy
AR, VR, and XR for rehabilitation and physical therapy
Use of VR/XR for stroke and other injuries
In stroke rehabilitation
In traumatic brain injury
VR/XR in spinal cord injuries
Medical education and training
Use of AR, VR, and XR for medical education
Immersive technologies for some other areas of medical education
Patient education and engagement
Use of immersive technology in patient education
Case studies
Osso VR
Design principles
Medical realities
Design principles
Conclusion
Points to remember
8. Applications of AR, VR, and XR in Education
Introduction
Structure
Objectives
Introduction to AR, VR, and XR in education
Current state of AR, VR, and XR in education and its evolution
VR/XR impact on education’s efficacy
Immersive learning environment
Simulations and training
Personalized learning
Customized and personalized learning experience
VR/XR for adaptive learning, gamification, and assessment
Collaborative learning
Benefits of collaborative learning using VR/XR
Utilizing VR/XR for team building and project learning
Case studies
Conclusion
Points to remember
9. Ethics in Immersive Technologies
Introduction
Structure
Objectives
Introduction to ethics in immersive technologies
Overview of the ethical challenges posed by VR and AR
Importance of ethical consideration in VR and AR
Privacy and data protection
Privacy of personal data and safeguard
Legal and ethical framework that governs data collection
Safety and physical health
Physical effect on users due to VR and AR technologies
Measures are taken to ensure user safety
Psychological and emotional impact
Psychological and emotional impact due to immersive technology
Potential risks of AR, VR, and XR technologies
VR, AR, or XR and their impact to promote well-being and mental health
Case studies
Conclusion
Points to remember
10. 3D Modeling and User Interface Design
Introduction
Structure
Objectives
Introduction to 3D modeling
Key concepts
Modeling technique
Artistic and technical balance
Animating 3D models
Importance of animation and techniques
Challenges in animating for immersive environments
Real-time 3D and game engines
Understanding real-time 3D graphics
Game engines: The heart of immersive environments
Applications of game engines
The democratization of immersive content creation
User interface design principles
User interface design software and workflow
Understanding the workflow
Tools of the trade
Challenges and considerations
Implementing UIs in 3D environment
Design principles and considerations
Implementation workflow
Tools and technologies
Conclusion
Points to remember
11. Building VR Applications with Unity
Introduction
Structure
Objectives
Introduction to Unity
Unity architecture
Integration of Unity with 3D modeling and animation
Unity workflow
Tools and features to edit game objects
VR development in Unity
Creating scenes and environments
Best practices for scene optimization
Occlusion culling
Level of detail system
Batching
Shader optimization
Texture atlasing
Physics optimization
Audio optimization
Scripting in Unity
Programming languages in Unity
C#
JavaScript (UnityScript)
UI Design in VR
Conclusion
Points to remember
12. Building and Monetizing Successful VR and AR Applications
Introduction
Structure
Objectives
Understanding your audience
Engaging user experience for retention
Optimal application performance boosts retention
Monetizing your app
Paid apps
In-app purchases and virtual goods
Freemium models
Subscriptions
Ads and sponsorships
Location-based services and partnerships
Data monetization
Marketing your app
Importance of effective marketing
Exploring various channels and tactics
App store optimization
Leveraging analytics
Tips for using analytics tools effectively
Engaging with your community
Conclusion
Points to remember
Index
