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IBM SPSS Direct Marketing 19

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SPSS Inc. 1989, 2010. Фирменное руководство по работе с модулем "Прямой маркетинг" для IBM SPSS 19.0 / 117 стр. на английском.
Contents
Part I: User’s Guide
Direct Marketing
RFMAnalysis
Cluster analysis
Prospect profiles
Postal Code Response Rates
Propensity to purchase
Control Package Test
Part II: Examples
RFMAnalysisfrom Transaction Data
Cluster analysis
Prospect profiles
Postal code response rates
Propensity to purchase
Appendices
A Sample Files
B Notices
Index

Language: English
Commentary: 445714
Tags: Библиотека;Компьютерная литература;SPSS