A personal photography consultant—available 24/7After more than thirty years in photography, an industryveteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great career. Author Selina Maitreya offers proven tips forfocusing on client needs; building a team from today's marketing assistants,reps, and consultants; developing an online portfolio; self-promoting; and much more. Through up-close interviews, professional commercial photographersreveal the missteps they made in their work—and how others can avoid makingthe same mistakes. A special section explores how photographers can set goals, survive tough times, overcome creative blocks, and more. Anyone seeking a successful and well-balanced life as a commercial photographer needs a copy of this illuminating guide.• Detailed advice for photographers at every careerstage• Interviews and information from more than25 professionals• Part job coach, part life coach, Maitreya offers businessadvice plus tips on balancing home and career
Author(s): Selina Maitreya
Year: 2007
Language: English
Pages: 240
Tags: Библиотека;Досуг;Фотография;Коммерческая фотография;
Title Page......Page 2
Copyright Page......Page 3
Table of Contents......Page 5
Acknowledgments......Page 7
Introduction......Page 8
PART I Values......Page 16
CHAPTER 1 Your Values, Your Business......Page 18
CHAPTER 2 Do You Have a Product to Sell?......Page 25
CHAPTER 3 Defining Your Visual Value......Page 31
CHAPTER 4 The Service Component......Page 37
CHAPTER 5 Success or Failure: It’s All about Value......Page 45
PART II Vision......Page 50
CHAPTER 6 Creating Success......Page 52
CHAPTER 7 Developing a Vision-Based Portfolio......Page 58
CHAPTER 8 Building a New Portfolio: Photographers Speak......Page 63
CHAPTER 9 Millicent Harvey’s Vision Quest......Page 68
CHAPTER 10 Vision: The Client’s Perspective......Page 72
CHAPTER 11 The Gift of Choice......Page 77
PART III Team......Page 82
CHAPTER 12 Agents, Marketing Assistants, Consultants: Who Is Right for You?......Page 84
CHAPTER 13 The Realities of Representation......Page 92
CHAPTER 14 The New Breed of Agent......Page 99
CHAPTER 15 Objective Help from the Business Consultant......Page 106
CHAPTER 16 Team Armour......Page 111
PART IV Tools......Page 116
CHAPTER 17 Habit or Trend?......Page 118
CHAPTER 18 Building a Print Book to Envy......Page 125
CHAPTER 19 Online Portfolios that Sell......Page 133
CHAPTER 20 Truth, Lies, and Self-Promotion......Page 140
CHAPTER 21 Face Time......Page 148
CHAPTER 22 Turn the Page......Page 156
CHAPTER 23 Photography and Divinity......Page 160
PART V Persistence......Page 166
CHAPTER 24 Working through Creative Blocks......Page 168
CHAPTER 25 Starting out Lou Roole Style......Page 174
CHAPTER 26 Persistence and the Art of Lise Metzger......Page 178
CHAPTER 27 Sherman Sells......Page 182
CHAPTER 28 A Success Story......Page 187
CHAPTER 29 Zave Smith’s Consistent Message......Page 191
PART VI Faith......Page 196
CHAPTER 30 How to Survive during Difficult Times......Page 198
CHAPTER 31 Affirmations: Your New Marketing Tool......Page 203
CHAPTER 32 Walking Your Talk......Page 208
CHAPTER 33 Show Up......Page 213
CHAPTER 34 Fear......Page 220
CHAPTER 35 Photographers on Faith......Page 225
Web sites......Page 232
INDEX......Page 234
About the Author......Page 240
