How to Run Seminars and Workshops is the classic guide for trainers and presenters in any industry. Packed with clear advice and real-world practicality, this book covers all aspects including planning, setup, delivery, coaching, and more—including valuable guidance on selling your services. This new Fourth Edition has been updated and expanded, with new information on training simulations, self-marketing, and online delivery. New templates and worksheets help you sell your presentation more effectively, and insider tips leave you equipped to handle any situation that might arise. Novice presenters will find extensive guidance for every phase of the process, and even veteran presenters will learn how to fine-tune and adjust their methods to suit their audience and mode of delivery.
Most trainers and presenters know all they need to know about their chosen topic, but very few know how to present it effectively. For more than a decade, this book has been training the trainers—from behind-the-scenes preparations to "in the pit" performance and working with trainees hands-on, straightforward guidance shows you how to:
Capture and hold the audience's interest with expert pacing and visual aids
Take advantage of new technologies that make training more accessible
Prepare each session thoroughly to avoid mistakes, malfunctions, and delays
Offer effective feedback, fine-tune delivery, market your services, and more
As training departments shrink—many disappearing entirely—more and more companies are turning to keynote and workshop delivery as a way of reaching key clients. Podcasts are replacing live training, and new technology is continually changing the way presentations are made. Professional trainers and speakers must understand the nuances of any audience/delivery permutation, and tailor their methods to match. How to Run Seminars and Workshops is a trusted resource for presenters seeking to boost their effectiveness at any level, in any industry.
Author(s): Robert L. Jolles
Edition: 4th
Publisher: Wiley
Year: 2017
Language: English
Pages: 352
How to Run Seminars & Workshops......Page 1
Contents......Page 9
Preface......Page 11
Acknowledgments......Page 17
Part I: Getting Started......Page 19
Branding Yourself......Page 21
Rule #2-Keep It Simple......Page 22
Rule #3-Don't Underestimate the Basics . . . Just Don't Advertise It!......Page 23
General Sessions......Page 24
Closed Sessions......Page 26
Keynotes......Page 28
Seminars and Workshops......Page 29
Seminar Materials......Page 30
After the Seminar......Page 34
Writing the Book......Page 35
Speakers' Bureaus......Page 44
Third-Party Marketing......Page 45
Summary......Page 46
Chapter 2: Working with Adult Audiences......Page 47
Create an Atmosphere Conducive to Training......Page 48
Build and Maintain Interest......Page 50
Capitalize on the Experience of Adult Trainees......Page 51
Structure Your Presentation Logically......Page 53
Use Activity to Promote Involvement......Page 54
Set Definite Goals......Page 55
Use Repetition to Increase Retention of Critical Information......Page 57
Tell Trainees What You Require of Them......Page 58
Motivate Adult Trainees to Learn......Page 60
Make the Presentation Visual......Page 61
Satisfy the Information Needs of the Trainees......Page 62
Summary......Page 64
Level One-The Unconscious Incompetent......Page 65
Level Two-The Conscious Incompetent......Page 66
Level Three-The Conscious Competent......Page 67
Level Four-The Unconscious Competent......Page 68
The Four Levels of Behavior in Action......Page 69
The Next Level......Page 71
Summary......Page 72
Chapter 4: The Personality Parade......Page 73
The Loner Trainee......Page 74
The Quiet Trainee......Page 77
The Amiable Trainee......Page 78
The Discouraged Trainee......Page 80
The Enlightener Trainee......Page 83
The Joker Trainee......Page 85
The Reliant Trainee......Page 87
The Sniper......Page 90
How to Handle Snipers Whose Reputation Precedes Them......Page 92
What to Do If You're Blindsided by a Sniper......Page 94
Flushing a Sniper Out......Page 95
Avoid the Squirrel Mentality of Reaction......Page 100
Summary......Page 101
How to Pace a Course for a Large Group with Wildly Diverse Needs......Page 103
What Not to Do when Training Diverse Groups......Page 105
How to Work with the Slowpoke......Page 106
How to Work with the Whiz Kid......Page 107
Summary......Page 109
7:00 a.m.: Arrive Early to Ensure Everything Is Ready......Page 111
7:30 a.m.: Arrange Who Sits Where......Page 112
7:45 a.m.: It's Time for Music to Create a Relaxed Atmosphere......Page 114
7:50 a.m.: Greeting Your Trainees......Page 115
8:00 a.m.: Let's Get Ready to Rumble!......Page 116
Icebreaker Misconceptions......Page 117
Icebreaker Considerations and Examples......Page 119
The Presenter's Role in the Icebreaker Process......Page 123
8:30 a.m.: Expectation Time......Page 124
How to Set Expectations......Page 126
Summary......Page 128
Part II: Delivery: The Art of Making Great Presentations......Page 129
Chapter 7: The Secret of Success......Page 131
Introducing the UPPOPPR Process......Page 135
Utility: Conveying the Benefit of the Training Program......Page 136
Product: Setting a Goal for the Training Program......Page 139
Process: Describing the Approach to Training......Page 140
Objective: Write Specific Training Goals......Page 142
Example......Page 145
Process Justification: Identifying the Source of Information Presented......Page 146
Proof of Ability: Demonstrating the Success of the Training Approach......Page 147
Mastering the UPPOPPR......Page 148
The Body......Page 149
The Final Review......Page 153
Introducing the UPPOP Process......Page 154
Summary......Page 158
Chapter 8: Thirty Tips on Maintaining Interest......Page 159
What to Do about Sleepy Trainees......Page 181
Summary......Page 183
Fact-Based Questions......Page 185
Opinion-Based Questions......Page 187
Comparison-Based Questions......Page 188
Case History-Based Questions......Page 189
Preparing and Coaching Trainees to Answer Questions......Page 190
Guided Technique......Page 193
Overhead Technique......Page 195
Reverse Technique......Page 196
Know Your Material......Page 198
Understand the Question......Page 199
Ask Questions If None Has Been Asked......Page 200
Don't Discount or Discourage Questions......Page 202
Don't Rush to Fill in Those Moments of Silence......Page 205
Don't Worry about Questions without Answers......Page 206
Summary......Page 209
Chapter 10: Using Visual Aids......Page 211
Flip Charts......Page 212
Video......Page 214
Objects for Demonstrations......Page 215
Watch Your Body Position......Page 216
Do Not Prepare Too Many Slides......Page 217
Some Final Thoughts......Page 218
Summary......Page 219
The Technical Revolution......Page 221
Presentation Software......Page 224
Laptop Computers......Page 227
Projectors......Page 229
Additional Projector Technology......Page 232
Music......Page 234
Electronic Whiteboards and Copy Boards......Page 236
Summary......Page 238
Chapter 12: Taking Your Training Online......Page 239
The Challenges of Online Training......Page 240
The Strengths of Online Training......Page 242
Natural Fits for Online Delivery......Page 243
Tips for Successful Online Delivery......Page 244
Tips for Successful Online Videos......Page 246
Letting Others Know about Your Online Presence......Page 249
Summary......Page 251
Pitfalls to Avoid......Page 253
Giving Feedback without Intimidating Trainees......Page 254
Coaching Using the Three Ss......Page 256
Solution......Page 258
Summary......Page 259
Chapter 14: Tricks of the Trade......Page 261
Summary......Page 281
Part III: Improving the Training Process......Page 283
Always Present a Positive and Enthusiastic Attitude......Page 285
Don't Advertise Any Lack of Experience......Page 287
How to Handle Illness on the Job......Page 289
Be Confident, Not Arrogant......Page 291
Working with Anxiety......Page 294
They're Rooting for You......Page 295
Take a Breath . . . or Two......Page 296
Summary......Page 297
Chapter 16: The Value of Good Training......Page 299
Meet the New Breed of Presenters......Page 300
Whom to Hire......Page 303
Summary......Page 304
Build a Qualified Training Staff......Page 307
Make Sure Trainers Are Knowledgeable and Up-to-Date in Their Fields......Page 308
Consult to Find Out Whether Training Is Really Needed......Page 309
Investigate the Training Curriculum......Page 310
Pilot a Test Training Program......Page 311
Validating Your Training Programs......Page 312
Summary......Page 314
Emphasize the Quality of Your Training Programs......Page 315
Make Sure Trainers Work with the Curriculum Developers......Page 316
Promote Consistency in Course Content and Training Style......Page 317
Summary......Page 319
Evaluating Trainees......Page 321
Evaluating the Trainer......Page 322
Advance Preparation Using Preschools......Page 323
Realistic Expectations......Page 326
Summary......Page 327
How to Cross-Train a New Presenter......Page 329
Don't Be a Perfectionist......Page 332
Power and Its Many Misuses......Page 334
Summary......Page 335
Epilogue: What's Next?......Page 337
Index......Page 341
Feedback Form......Page 349
Additional Resources......Page 351
End User License Agreement......Page 352
