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How to conduct Surveys

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Author(s): Arlene G Fink
Edition: 6th
Year: 0

Language: English
Pages: 225

Half Title......Page 2
Acknowledgements......Page 3
Title Page......Page 4
Copyright Page......Page 5
Brief Contents......Page 7
Publisher Note......Page 8
Detailed Contents......Page 9
Preface......Page 16
About the Author......Page 19
1 CONDUCTING SURVEYS Everyone Is Doing It......Page 20
2 THE SURVEY FORM Questions, Scales, and Appearance......Page 48
3 GETTING IT TOGETHER Some Practical Concerns......Page 88
4 SAMPLING......Page 111
5 SURVEY DESIGN Environmental Control......Page 134
6 Analyzing and Organizing Data From Surveys......Page 153
7 PRESENTING THE SURVEY RESULTS......Page 185
Index......Page 213