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How to Conduct Eyetracking Studies

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Www.nngroup.com, 2009. — 164 с.
Дополнение к книге Nielsen J., Pernice K. «Eyetracking Web Usability» (пер. на рус. — Нильсен Я., Перниче К. «Web-дизайн. Анализ удобства использования web-сайтов по движению глаз»).
В данном методическом пособии описывается метод регистрации движений глаз, примененный авторами для анализа удобства использования web-сайтов.
Содержание
Methodology, Not Findings.
Should You Use Eyetracking in Your Usability Studies?
Eyetracking Method Tips.
Recruiting Users for Eyetracking Studies.
Communicate to the Participant During the Screening Interview.
How to Say It.
What to Ask the User.
Telephone is Easier than E-mail When Recruiting for Eyetracking Studies.
How Many Users to Include in a Study.
The Number of Test Participants Needed is Dictated by Desired Output.
Variability in Heatmaps Depending on the Number of Users.
The Slowly-Diminishing Returns Curve.
R2 Explained.
A Better Deliverable Than Heatmaps.
Eyetracking Studies in a Lab.
Eyetracking Lab Set-up Notes.
Think Aloud Method.
Benefits to Think Aloud in a Non-Eyetracking Study.
Drawbacks to Using the Think Aloud Method in a Non-Eyetracking Study.
Drawbacks to Using the Think Aloud Method in an Eyetracking Study.
Surveying is Common During Think Aloud.
Beginning the Session and Calibrating the User’s Eyes.
What to Say to the User When Beginning the Sessions.
Impossible Eyetracker Calibration.
Cannot be amended: These culprits really cannot be changed to make calibration possible.
Can be amended: These culprits usually can be changed to make calibration possible.
Facilitating Test Sessions.
Steps for Making Eyetracking Test Facilitation Run Smoothly.
Example of Facilitator’s Protocol Sheet.
Saving Files.
Retrospective.
Using the Right Eyetracking Analysis Tools.
Gaze Replays.
Gazeplots.
Heatmaps.
The Areas of Interest or LookZone Feature.
Analyzing Video and Animation.
Using the Eyetracking Analysis Tools in the Best Way.
Tasks Discussion.
The Scenic View: Show One Page and Interview Method.
Task-Based Testing.
Variety in Tasks.
Should You Run Your Own Eyetracking Research Study?
Why Nielsen Norman Group Invests In Eyetracking.
Technology-Related Notes.

Author(s): Nielsen J., Pernice K.

Language: English
Commentary: 1917278
Tags: Библиотека;Компьютерная литература;Веб-дизайн