For all of your video and audio blogging business and professional communication needs, this book is it!The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet.This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications. *Step-by-step instructions to quickly launch a Podcast or video blog*The basics of multimedia use in blogging and the most relevant text-blog technologies *Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts*Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies*Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing*Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs
Author(s): Lionel Felix, Damien Stolarz
Edition: 1
Year: 2006
Language: English
Pages: 360
Focal Press Hands-On Guide Series......Page 3
copyright......Page 5
table of contents......Page 8
Acknowledgments......Page 12
About the Authors......Page 14
Introduction......Page 16
Who Should Read This Book......Page 19
How to Use This Book......Page 20
1 Quick Start......Page 22
Record Some Video......Page 23
Edit Your Video......Page 26
Conclusion......Page 35
2 Podcasting and Video Blogging Basics......Page 36
Anatomy of a Blog......Page 37
A Brief History of Blogs......Page 40
Conclusion......Page 46
3 Podcasting and Video Blogging Uses......Page 48
Getting Familiar with Rich-Media Blogging......Page 49
Personal and Special Interest Uses......Page 52
Mainstream Media Uses......Page 54
Corporate Uses......Page 57
Conclusion......Page 62
4 Tuning In to Multimedia Blogs......Page 64
Multimedia Blogs: Feeds and Enclosures......Page 65
Web-Based Aggregators......Page 69
Local Clients......Page 72
Linux and Friends......Page 78
Mobile Clients......Page 81
Conclusion......Page 85
Mainstream Media Invasion......Page 86
Success Criteria......Page 87
Mainstream Media Advertising......Page 89
Business Models for Podcasts and Video Blogs......Page 93
Ancillary Business Models......Page 106
Conclusion......Page 111
6 New Skills for a New Technology......Page 112
Blog Basics......Page 113
Enter the Blogosphere......Page 122
Conclusion......Page 141
7 Mobile Video Blogging and Podcasting......Page 142
Quick Start Moblogging......Page 143
Other Moblogging Options......Page 149
Laptop “Moblog”......Page 150
Posting From PDAs......Page 156
Conclusion......Page 158
8 In the Studio and On-the-Go......Page 160
Spaces and Acoustics......Page 161
Spaces and Video......Page 165
Virtual Spaces......Page 171
Audio and Video On-the-Go......Page 174
Conclusion......Page 176
9 Essential Tools......Page 178
A Powerful Computer......Page 179
A/V Editing Software......Page 182
A/V Hardware......Page 192
Conclusion......Page 196
Microphones and Mixers......Page 198
Production Preparation and Voice Talent......Page 205
Recording......Page 207
Editing and Mixing......Page 211
Mixdown and Compressing for Podcasting......Page 216
Conclusion......Page 217
Think Post-Production While in Pre-Production......Page 218
Encoding Video......Page 225
Editing......Page 230
Conclusion......Page 241
12 Hosting and Bandwidth......Page 242
Bandwidth Pricing......Page 243
Content Hosting......Page 246
Basic Web Hosts......Page 248
Web Hosts with Blogging Services......Page 250
Torrents and Alternative Content Delivery......Page 253
Free Video Blog and Podcast Hosts......Page 254
Podcast Specific Services......Page 257
High Volume Hosting Services......Page 259
In-House and Co-Located Hosting......Page 261
Negotiating Large Hosting Deals......Page 262
Conclusion......Page 265
Blogging Applications......Page 266
FeedBurner......Page 273
Hosted Media Services......Page 278
Conclusion......Page 282
14 Licensing and Copyrights......Page 284
Copyrights and Other Rights......Page 285
Podsafe Source Material......Page 294
Conclusion......Page 302
EricRice.com......Page 304
RyanEdit.com......Page 310
Rocketboom.com......Page 315
Appendix: Administration......Page 324
Conclusion......Page 335
Glossary......Page 336
Index......Page 346
