As the single most important general purpose technology of recent times, the Internet is transforming the organization, competitive structure and business models of the private, the public and non-profit sectors. In 27 original chapters, leading authors discuss theoretical and applied frameworks for the study of the economics of the Internet and its unique economics as a global information and communications infrastructure. They also examine the effects of the Internet on economic transactions (including social production, advertising, innovation, and intellectual property rights), the economics and management of Internet-based industries (including search, news, entertainment, culture, and virtual worlds), and the effects of the Internet on the economy at large.
Author(s): Johannes M. Bauer, Michael Latzer
Edition: 1
Publisher: Edward Elgar Publishing
Year: 2016
Language: English
Commentary: TruePDF
Pages: 604
Tags: Internet: Economic Aspects; Technological Innovations: Economic Aspects
Front Matter
Copyright
Contents
Contributors
Preface
PART I | PROLOG
1 | Introduction: the economics of the Internet - an overview
PART II | THEORETICAL FOUNDATIONS
2 | The industrial organization of the Internet
3 | The Internet as a complex layered system
4 | A network science approach to the Internet
5 | Peer production and cooperation
6 | The Internet and productivity
7 | Cultural economics and the Internet
8 | A political economy approach to the Internet
PART III | INSTITUTIONAL ARRANGEMENTS AND INTERNET ARCHITECTURE
9 | Competition and antitrust in Internet markets
10 | The economics of Internet standards
11 | The economics of copyright and the Internet
12 | The economics of privacy, data protection and surveillance
13 | Economics of cybersecurity
14 | Internet architecture and innovation in applications
15 | Organizational innovations, ICTs and knowledge governance: the case of platforms
PART IV | ECONOMICS AND MANAGEMENT OF APPLICATIONS AND SERVICES
16 | Interconnection in the Internet: peering, interoperability and content delivery
17 | Internet business strategies
18 | The economics of Internet search
19 | The economics of algorithmic selection on the Internet
20 | Online advertising economics
21 | Online news
22 | The economics of online video entertainment
23 | Business strategies and revenue models for converged video services
24 | The economics of virtual worlds
25 | Economics of big data
PART V | PAST AND FUTURE TRAJECTORIES
26 | The evolution of the Internet: a socioeconomic account
27 | From the Internet of Science to the Internet of Entertainment
Index
