New Directions in Wireless Communications Research addresses critical issues in the design and performance analysis of current and future wireless system design. Intended for use by system designers and academic researchers, the contributions are by acknowledged international leaders in their field.
Topics covered include: (1) Characterization of wireless channels; (2) The principles and challenges of OFDM; (3) Low-correlation sequences for communications; (4) Resource allocation in wireless systems; (5) Signal processing for wireless systems, including iterative systems collaborative beamforming and interference rejection and network coding; (6) Multi-user and multiple input-multiple output (MIMO) communications; (7) Cooperative wireless networks, cognitive radio systems and coded bidirectional relaying in wireless networks; (8) Fourth generation standards such as LTE and WiMax and standard proposals such as UMB.
With chapters from some of the leading researchers in the field, this book is an invaluable reference for those studying and practicing in the field of wireless communications. The book provides the most recent information on topics of current interest to the research community including topics such as sensor networks, coding for networks, cognitive networks and many more.
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Publisher: McGraw-Hill
Year: 2010
Language: English
Pages: 143
Contents......Page 8
Introduction......Page 10
1. Adwords: What’s It All About?......Page 16
2. Defining Your Strategy......Page 28
3. The Importance of Keywords......Page 64
4. Getting Started with AdWords......Page 72
5. Ad Groups and Advanced AdWords......Page 78
6. Writing Killer Ads......Page 94
7. Ad Testing, Tracking, and Converting......Page 110
B......Page 134
C......Page 135
D......Page 136
H......Page 137
L......Page 138
P......Page 139
S......Page 140
W......Page 141