Become a market leader in under 6 months—powered by Google AdWords™! If your concerns are brand awareness and exposure, you and Google AdWords™ are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it’s suited for any budget and you can launch a campaign in minutes! There’s one catch: Google doesn’t reveal the secrets behind what works and what doesn’t. That’s where Grow Your Business With Google AdWords™ comes in. Inside this useful guide, international online marketing guru Jon Smith explains how to get the most out of AdWords™ by Developing a winning strategy Coming up with killer keywords Launching an AdWords™ campaign Writing an attention-grabbing ad Tracking clicks and converting them to sales When you have a well-conceived and carefully managed campaign, you pay Google only when real prospects click onto your site—which leads to increased revenue and business growth beyond your wildest expectations.
Author(s): Jon Smith
Edition: 1
Publisher: McGraw-Hill
Year: 2009
Language: English
Pages: 143
Contents......Page 8
Introduction......Page 10
1. Adwords: What’s It All About?......Page 16
2. Defining Your Strategy......Page 28
3. The Importance of Keywords......Page 64
4. Getting Started with AdWords......Page 72
5. Ad Groups and Advanced AdWords......Page 78
6. Writing Killer Ads......Page 94
7. Ad Testing, Tracking, and Converting......Page 110
B......Page 134
C......Page 135
D......Page 136
H......Page 137
L......Page 138
P......Page 139
S......Page 140
W......Page 141
