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Great Leads: The Six Easiest Ways to Start Any Sales Message

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Author(s): Michael Masterson, John Forde
Publisher: American Writers & Artists, Inc.
Year: 0

Language: English
Pages: 123

An Amazingly Powerful Strategy for Direct Response Success......Page 8
The Rule of One — One Big Idea......Page 16
The Simple Question That Can Double Your Success......Page 25
Direct or Indirect?......Page 34
The Easiest Type of Sales Lead You’ll Ever Write — Or Your Money Back......Page 44
Double Your Sales With This Next Kind of Lead......Page 54
Still Can’t Find Your Hook? Try This Time-Tested Solution......Page 64
The Magic of the Velvet Pouch......Page 74
You Won’t Read This Anywhere Else But Here: The Proclamation Lead......Page 92
The Tale of the $2 Billion Sales Letter......Page 104
How to Make This System Work for You......Page 115