From understanding graphic design fundamentals, to developing original concepts, to creating finished designs ― Graphic Design School develops design students' core competencies and provides practical advice and tips for how these fundamentals translate into new and evolving media. This Seventh Edition offers all new examples from web, app, social media, magazines, websites and books, presenting a comprehensive overview of the visual communications profession. This updated edition includes guidance and media examples using the latest in grahpic design software, and traditional printing techniques such as risograph and screen printing are revisited. Pedagogical tools throughout the text focus on the growth of interdisciplinary learning and collaborations between design specialists, as well as highlights on key players in the past and present of graphic design.
Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Graphic Design School, 7th Edition includes full-color illustrations throughout, as well as case studies, designer biographies, and student assignments for testing skills and concepts.
Author(s): David Dabner, Sandra Stewart, Abbie Vickress
Edition: 7
Publisher: Wiley
Year: 2020
Language: English
Commentary: Vector PDF
Pages: 208
City: Hoboken, NJ
Tags: Design; User Experience; Graphics;§ Design Thinking
Title Page
Copyright
Contents
Introduction
Part 1: Principles
1 Research and Concepts
Basics of research
Linear reasoning/lateral thinking
Exploratory drawing
Visualizing ideas
Theories of image and text
Audiences, markets, and concepts
Scheduling, organizing, and finalizing
Chapter 1: Assignments
2 Fundamentals of Composition
Basics of composition
Form and space
Symmetry/asymmetry
Basic principles of design layout
Styles of layout
Pace and contrast
Size and format
Identity and extended systems
Photography and illustration
Chapter 2: Assignments
3 Fundamentals of Typography
Typography and meaning
The anatomy of type
Understanding and selecting typefaces
Spacing
Readability and legibility
Typographic emphasis and hierarchy
Typographic rules/boxes and ornaments
Text as image
Chapter 3: Assignments
4 Fundamentals of Color
Color terminology
Color legibility, contrast, and harmony
Color associations
Color as information
Chapter 4: Assignments
Part 2: Practice
5 Tools and Technologies
Photography basics and sourcing images
InDesign
Photoshop
Illustrator
Animate and After Effects
Chapter 5: Assignments
6 Print Production and Presentations
Preparing files for print
Creating a convincing presentation
Paper stocks and finishing
Printed color
Print media
Digital printing
Correcting color proofs and press checks
Chapter 6: Assignments
7 Web Design
Project development process overview
Project structures
Web tools
Initial consultations
Information architecture (IA)
Flowcharts and wireframes
Common elements of a web layout
Designing for the Web
Mobile application design
Working with content management systems
Search engine optimization (SEO)
Online portfolios
Chapter 7: Assignments
8 Expert Paths
Glossary
Bibliography
Online resources
Index
Acknowledgments
