Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci’s theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today’s mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.
Author(s): Erika Engstrom, Ralph Beliveau
Publisher: Lexington Books
Year: 2021
Language: English
Pages: 148
Tags: Media Studies, Film Studies, Literary Criticism
Cover
Half Title
Title Page
Copyright Page
Contents
Chapter 1: Introduction
Gramsci
Hegemony
Hegemony and Mass Media
Critical Awareness
Gramsci and Media Literacy
Chapter Previews
Notes
Chapter 2: A Gramscian Approach to Media Literacy
Critical Media Literacy in Education
The Gramscian Influence
Transformations of Media Literacy
Gramsci’s Notion of Intellectuals
The Gramscian Cultural Turn
Journalism, News, and Documentary: Gramsci, Information, and Propaganda
Folklore and Common Sense
Conclusion
Notes
Chapter 3: Gramsci, Film, TV, and Cable Streaming: Toward Counterhegemony
Gramsci and Folklore
The Hegemony of Convention
Historical Representation: Massacres in Film and Television
Intellectuals in Media
Hegemony in Visual Media
Conclusion
Chapter 4: Hegemonic Masculinity in the Mass Media
Hegemonic Masculinity
Mediated Masculinity
Mediated Masculinity and the MCU
Conclusion and Preview
Notes
Chapter 5: The Gendered Endgame: Marvel’s New Man
Hegemonic Masculinity and Marvel’s New Man
Marvel’s New Man Asks for and Gives Help
Marvel’s New Man Is Emotionally Expressive
Marvel’s New Man Shows Fear and Vulnerability
Marvel’s New Man Prioritizes His Family (and Does Childcare)
Marvel’s New Men: Assemble
Alas, Where Is Marvel’s New Woman?
Conclusion
Notes
Chapter 6: Conclusion
A Gramscian Perspective on Digital Media Literacy
Coda
Notes
Bibliography
Index
About the Authors
