I was very disappointed in this book. I actually bought it from Borders, the local bookstore, instead of online so I could get a head-start at reading it. I got through the first two chapters with a lot of difficulty. The content skips around in a haphazard way and was very hard to follow. It seems like a lot of juicy information, but so disorganized that I could not move on. I did skim the rest of the book, and the first few paragraphs of each chapter followed suit. I ended up returning it to the bookstore for a full refund. I recommend searching for articles and videos on Google, as a company, online before buying this book.
Author(s): Janet Lowe
Publisher: Wiley
Year: 2009
Language: English
Pages: 335
Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page......Page 1
Contents......Page 10
Acknowledgments......Page 16
Introduction......Page 20
SERGEY BRIN......Page 32
LARRY PAGE......Page 40
TESLA’S STORY......Page 43
THE POWER OF PARTNERSHIP......Page 52
NETWORKING AT ITS BEST......Page 59
BURNING MAN......Page 61
Adult Supervision......Page 63
THE COLLECTIVE WISDOM OF SILICON VALLEY......Page 64
HE’S BEEN THE ROCK; THEY’VE BEEN THE ROCKETS......Page 65
A MAN OF INFLUENCE......Page 66
CLIMBING A DIFFERENT KIND OF MOUNTAIN......Page 69
In the Beginning......Page 70
THE ULTIMATE SEARCH ENGINE......Page 74
NOT INVENTING, BUT IMPROVING UPON......Page 76
LOOK AROUND YOU FOR INSPIRATION......Page 78
HOW SEARCH WORKS......Page 79
PLATFORM POWER......Page 82
OPEN PLATFORM......Page 85
A BLESSED BLUNDER......Page 87
FROM NOUN TO VERB......Page 88
PLAYING WITH THE NAME......Page 89
THE GOOGLE LOGO......Page 90
THE GOOGLE DOODLE......Page 91
GOOGLE ZEITGEIST......Page 93
A Company Is Born......Page 97
YAHOO! DREW THE MAP......Page 98
THE REQUISITE GARAGE......Page 100
THE VENTURE CAPITALISTS......Page 102
THE ELUSIVE BUSINESS PLAN......Page 105
INVESTING IN WILD IDEAS......Page 107
DEALING WITH DARK MATTER......Page 110
AVERSION TO ADVERTISING......Page 112
ADVERTISING THAT DELIVERS RESULTS......Page 114
TWO WAYS TO ADVERTISE: ADWORDS AND ADSENSE......Page 115
EXTENDING THE GOOGLE REACH......Page 119
GOOGLE DIDN’T ADVERTISE ITSELF—AT FIRST......Page 120
BIRTH OF THE GOOGLE ECONOMY......Page 123
Going Public......Page 125
“WE’RE DIFFERENT”......Page 128
THE DUTCH AUCTION......Page 130
INTERVIEW......Page 135
TEN YEARS LATER......Page 137
The Vision......Page 142
MAKE IT USEFUL......Page 144
THE MANY WAYS TO GOOGLE......Page 146
MAKE IT BIG......Page 151
MAKE IT FUN......Page 154
DON’T DO EVIL......Page 158
MAKE IT FREE......Page 165
Google Culture......Page 167
NEW MANAGEMENT STYLE......Page 168
TEN THINGS GOOGLE HAS FOUND TO BE TRUE......Page 172
RIDING THE LONG TAIL......Page 175
20 PERCENT PROJECTS......Page 176
PERPETUAL BETA......Page 178
FABLED WORKPLACE......Page 179
AN ALTERNATIVE POINT OF VIEW......Page 182
GOOGLEPLEX......Page 183
GOOGLE IN IRELAND......Page 187
TOP TEN REASONS TO WORK AT GOOGLE......Page 188
THE BATTLE FOR BRAINPOWER......Page 190
GUARDING THE SECRETS......Page 196
Google Grows Up......Page 199
CONFLICTS AND CONTROVERSY......Page 200
PRIVACY ISSUE......Page 207
ADVERTISING PRODUCTS......Page 209
GMAIL......Page 211
STREET VIEW......Page 212
CAN THEY SNOOP—AND WILL THEY TELL?......Page 216
HELLO, HUMAN RIGHTS......Page 219
THE GREAT CHINESE FIREWALL......Page 220
PRINCIPLES OF FREEDOM......Page 222
THE AUTHORS’ REVOLT......Page 224
THE GAME-CHANGING SETTLEMENT......Page 229
LAWSUITS EVERYWHERE......Page 231
GOOGLE GETS AN AIRPLANE......Page 237
GOOGLE GETS A SATELLITE......Page 239
Good Citizen Google......Page 242
GOOGLE.ORG—THE PHILANTHROPIC PART......Page 244
GOOGLE AND THE ENVIRONMENT......Page 246
RENEWABLE ENERGY LESS THAN COAL......Page 248
ENERGY FROM THE SEA......Page 249
ENERGY-EFFICIENT GOOGLEPLEX......Page 250
Google’s Future......Page 252
ARTIFICIAL INTELLIGENCE......Page 257
ONWARD TO WEB 3.0......Page 260
CLOUD COMPUTING......Page 262
YOUTUBE......Page 267
THE GOOGLE PHONE......Page 269
WHITE SPACES......Page 273
The Dominant Power in the Industry?......Page 278
GOOGLE, MICROSOFT, AND THE INTERNET CIVIL WAR......Page 283
THE BATTLE OF YAHOO!......Page 286
GATES ON GOOGLE......Page 290
Conclusion......Page 292
LESSONS FROM LARRY AND SERGEY......Page 297
THE TRAITS OF THOSE WHO CHANGE THE WORLD......Page 298
Timeline......Page 300
Glossary......Page 307
INTRODUCTION......Page 314
THE GOOGLE GUYS......Page 315
ADULT SUPERVISION......Page 316
IN THE BEGINNING......Page 317
A COMPANY IS BORN......Page 318
GOING PUBLIC......Page 320
THE VISION......Page 321
GOOGLE CULTURE......Page 323
GOOGLE GROWS UP......Page 325
GOOD CITIZEN GOOGLE......Page 328
GOOGLE’S FUTURE......Page 329
THE DOMINANT POWER IN THE INDUSTRY?......Page 331
CONCLUSION......Page 333
Permissions......Page 334
