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I purchased this book because I manage the analytics account for my company and really wanted some helpful assistance for using the more complex functions of analytics - like event tracking and custom reports. Unfortunately, this book assumes a higher level of knowledge of javascript and web-lingo than I currently have, and just doesn't break things down as much as I was hoping.

Author(s): Mary E. Tyler, Jerri Ledford
Publisher: Wiley
Year: 2006

Language: English
Pages: 218