Capturing the ecommerce edge in customer growth and retention has been a decades-long battle between eRetail startups and large traditional retailers. The two face different sets of challenges and those challenges are constantly evolving in our digital world. Goliath Strikes Back: How Traditional Retailers Are Winning Back Customers from Ecommerce Startups expands on this current industry shift in one of the most accessible, intriguing business books in recent times.
Each chapter covers a different industry, as diverse and eclectic as consumer electronics, newspapers, groceries, logistics, and more. By looking at how traditional retailers are facing off against internet startups, you can gauge the landscape and form your own strategies. Author Peter S. Cohan expertly guides you from one case study to the next and makes topics enthralling even for the non-industry layperson.
Goliath Strikes Back helps executives create an effective strategy in the modern ecommerce realm. Business professionals and outside enthusiasts alike are in for fascinating insights from Cohan about the mindsets and strategies of successful companies and their leaders. Changing strategies on a dime has always been essential in commerce, and never more so than in ecommerce’s industry overhaul. Don’t get left behind.
What You Will Learn
- What to emulate and what to avoid by studying the mindsets and strategies of the successful and unsuccessful companies
- How companies can identify, attract, hire and motivate executives who embody the strategic mindset needed to remain successful
- An insight into six key industries, including consumer electronics and grocery, to understand why companies are failing or succeeding
Who This Book Is For
Executives, business professionals, business students, and curious laypeople
Author(s): Peter S. Cohan
Publisher: Apress
Year: 2020
Language: English
Pages: 175
City: New York
Contents
About the Author
Acknowledgments
Preface
How Can Strategic Mindset Help You Achieve Ecommerce Success?
Goliath Strikes Back Road Map
Part 1. Exploring Strategic Mindset by Industry
Part 2. Implications for Leaders
Part I: Exploring Strategic Mindset by Industry
Chapter 1: Introduction
Case Study: Target Stock Soars 91% As Outsider CEO Leads a Five-Year Customer Experience–Focused Transformation
Introduction
Case Scenario
Case Analysis
Strategic Mindset Research
Chapter 2: Consumer Electronics
Strategic Mindsets of Consumer Electronics Industry Winners and Losers
Consumer Electronics Industry Startup and Incumbent Success and Failure Case Studies
Success: Amazon Takes the Top Spot in Consumer Electronics Retailing
Introduction
Case Scenario
Case Analysis
Success: Stock Soars 330% As Outside CEO Creates Meaning for Best Buy Workers and Consumers
Introduction
Case Scenario
Case Analysis
Failure: Circuit City Files for Bankruptcy After Ignoring Industry Changes
Introduction
Case Scenario
Case Analysis
Consumer Electronics Industry Case Study Takeaways
Do You Have the Strategic Mindset of a Consumer Electronics Industry Winner?
Conclusion
Chapter 3: Video Entertainment
Strategic Mindsets of Video Entertainment Industry Winners and Losers
Video Entertainment Industry Startup and Incumbent Success and Failure Case Studies
Success: Netflix Twice Creates the Future of Video Entertainment
Introduction
Case Scenario
Case Analysis
Success: Hulu Helps Incumbents Hedge Their Bets As They Define Their Futures
Introduction
Case Scenario
Case Analysis
Failure: Blockbuster Goes Bankrupt As Debt-Fueled Deal Doing Delays Its Response to Industry Changes
Introduction
Case Scenario
Case Analysis
Video Entertainment Industry Case Study Takeaways
Do You Have the Strategic Mindset of a Video Entertainment Industry Winner?
Conclusion
Chapter 4: Newspapers
Strategic Mindsets of Newspaper Industry Winners and Losers
Newspaper Industry Startup and Incumbent Success and Failure Case Studies
Success: Google’s Domination of Digital Advertising Eats the Newspaper Industry
Introduction
Case Scenario
Case Analysis
Success: The New York Times Creates $800 Million Digital Business
Introduction
Case Scenario
Case Analysis
Failure: The Denver Post Surrenders to Hedge Fund After Borrowing Too Much
Introduction
Case Scenario
Case Analysis
Newspaper Industry Case Study Takeaways
Do You Have the Strategic Mindset of a Newspaper Industry Winner?
Conclusion
Chapter 5: Groceries
Strategic Mindsets of Grocery Industry Winners and Losers
Grocery Industry Startup and Incumbent Success and Failure Case Studies
Success: Amazon Experiments, Innovates, and Acquires Its Way into Groceries
Introduction
Case Scenario
Case Analysis
Success: Walmart Builds a Huge Grocery Chain and Carefully Adds Delivery
Introduction
Case Scenario
Case Analysis
Failure: After 156 Years, A&P Goes Bankrupt for the Second and Final Time
Introduction
Case Scenario
Case Analysis
Grocery Industry Case Study Takeaways
Do You Have the Strategic Mindset of a Grocery Industry Winner?
Conclusion
Chapter 6: Furniture
Strategic Mindsets of Furniture Industry Winners and Losers
Furniture Industry Startup and Incumbent Success and Failure Case Studies
Success: IKEA Creates a World-Spanning Furniture Shopping Revolution
Introduction
Case Scenario
Case Analysis
Success: Wayfair Creates an Online Shopping Powerhouse and Struggles to Cash In
Introduction
Case Scenario
Case Analysis
Failure: After 61 Years, Art Van Furniture Goes Belly Up
Introduction
Case Scenario
Case Analysis
Furniture Industry Case Study Takeaways
Do You Have the Strategic Mindset of a Furniture Industry Winner?
Conclusion
Chapter 7: Logistics
Strategic Mindsets of Logistics Industry Winners and Losers
Logistics Industry Startup and Incumbent Success and Failure Case Studies
Success: Amazon Builds Its Own World-Class Logistics Capability in 23 Years
Introduction
Case Scenario
Case Analysis
Success: XPO Acquires Its Way to 3PL Success
Introduction
Case Scenario
Case Analysis
Failure: Heavily Indebted YRC Struggles to Transcend Its Financial Woes
Introduction
Case Scenario
Case Analysis
Logistics Industry Case Study Takeaways
Do You Have the Strategic Mindset of a Logistics Industry Winner?
Conclusion
Part II: Implications for Leaders
Chapter 8: Leading Through Strategic Mindset
Strategic Mindsets for Public and Pre-IPO Companies
How a Change in Strategic Mindset Helps Goliath Strike Back
A Two-Phased Approach to Leading Through Strategic Mindset
Develop a Competitive Strategy to Close the Problem or Opportunity Gap
Closing the Problem Gap
Closing the Opportunity Gap
Brainstorm Solutions
Rank Solutions
Define Recommendations
Defend Recommendations
Assess the Fit Between the CEO’s Strategic Mindset and the Competitive Strategy
Conclusion
Appendix A:
Notes
Chapter 1: Introduction
Chapter 2: Consumer Electronics
Chapter 3: Video Entertainment
Chapter 4: Newspapers
Chapter 5: Groceries
Chapter 6: Furniture
Chapter 7: Logistics
Chapter 8: Leading Through Strategic Mindset
Index
