Author(s): Jaclyn Easton
Year: 2002
Language: English
Pages: 272
Contents......Page 8
PerfectBound e-book extra: Going E-Book: A Roundtable Discussion......Page 258
Introduction: Your Wireless Future......Page 10
SECTION 1: USING M-COMMERCE TO OWN YOUR CUSTOMERS AND CLIENTS......Page 16
1 Defining the M-Commerce Opportunity......Page 20
2 The Location Advantage (aka L-Commerce)......Page 33
3 The Voice Advantage (aka V-Commerce)......Page 43
4 Appointment Scheduling and Reservations, Anytime, Anywhere......Page 54
5 Making Your Field Service Reps the Happiest in the World......Page 60
6 Making Your Sales Force the Most Productive in the World......Page 63
7 The Death of Cash (and Waiting in Line)......Page 76
8 The Wonders of Wireless in Inventory and Operations Management......Page 86
9 Redefining Customer Service......Page 94
10 Wireless Reinvents Marketing......Page 105
SECTION 2: THE WIRELESS WORKFORCE: CONNECTING THE ENTERPRISE......Page 122
11 Meet Your New Network......Page 126
12 Pocketing the Company Intranet......Page 137
13 Cordless Phones Save the Office......Page 143
14 Printing Anything You Need . . . Out of Thin Air......Page 150
15 Know More about Everything (Including Your Competition)......Page 153
16 Data Collection with Mobile Devices Is So Cheap, It’s Fun......Page 160
17 Perfect Inspections Every Time......Page 166
18 Supply Chain Paradise (and Procurement, Too)......Page 169
19 The Efficiency Miracle of the Wireless Warehouse......Page 175
20 Always Knowing Exactly Where Your Mobile Assets Are......Page 179
21 Wirelessly Being Where You Can’t Possibly Be......Page 185
22 Wirelessly Automating Business Transactions......Page 192
23 Government Services: Shockingly Ahead of the Mobile Curve......Page 196
SECTION 3: NEW BUSINESSES, NEW MARKETS, NEW CHALLENGES......Page 204
24 New Businesses: Entertainment—Wireless’s Most Fun Killer App......Page 206
25 New Businesses: Automobiles and the Wireless Value Adds......Page 212
26 New Businesses: Tracking What Matters to You Most......Page 218
27 New Markets: Generation Y-erless......Page 222
28 New Challenges: The Cell Phone Etiquette Business Challenge......Page 230
29 New Challenges: Security, Authentication, and Viruses, Oh My!......Page 234
30 New Challenges: The Wireless Privacy Primer......Page 242
Afterword......Page 250
SECTION 4: TERMINOLOGY QUICK REFERENCE......Page 252
About the Author......Page 278
Credits......Page 279
About the Publisher......Page 280
Front Cover Image......Page 1
Copyright......Page 281
