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Going Places with Youth Outreach: Smart Marketing Strategies for Your Library

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Author(s): Angela B. Pfeil
Year: 2005

Language: English
Pages: 132

Contents......Page 6
Preface......Page 8
Introduction......Page 10
1 - What Is Marketing?......Page 14
2 - Marketing Materials......Page 25
3 - Outreach Is Marketing......Page 38
4 - Online Outreach......Page 47
5 - Selling Your Service......Page 54
6 - Preparing for the Presentation......Page 72
7 - Tracking Outreach......Page 80
8 - Successful Library Youth Outreach Programs......Page 92
9 - Putting It All Together......Page 104
Appendix A......Page 112
Appendix B......Page 120
Selected Bibliography......Page 122
Index......Page 124