The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenization of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
Author(s): Michel Freyssenet, Koichi Shimizu, Giuseppe Volpato
Year: 2003
Language: English
Pages: 272
Cover......Page 1
Contents......Page 6
List of Tables......Page 8
List of Figures......Page 9
List of Statistical Appendix Tables......Page 10
List of Abbreviations......Page 11
Foreword......Page 14
Notes on the Contributors......Page 17
1 Introduction: The Diversity of Internationalization Strategies and Trajectories of Automobile Sector Firms......Page 20
2 The Internationalization of American and Asian Automobile Firms: A Statistical Comparison with the European Companies......Page 28
Part I Towards the Regionalization of the Global Strategies of US Automakers, Suppliers and Dealers......Page 70
3 The Twin Internationalization Strategies of US Automakers: GM and Ford......Page 72
4 The Internationalization of American Automobile Service Companies and Changes in Distribution......Page 114
Part II The Diversity of Internationalization Trajectories and the Local Hybridization of Japanese and Korean Automobile Firms......Page 136
5 A Maverick in the Age of Mega-mergers? Toyota’s Global Strategies......Page 138
6 Nissan: From a Precocious Export Policy to a Strategic Alliance with Renault......Page 163
7 Honda, an Independent Global Automobile Company, Out of the ‘Four Million Units Club’......Page 182
8 The Chance for a Peripheral Market Player: The Internationalization Strategies of the Korean Automobile Industry......Page 204
9 Conclusion: Regionalization of the American and Asian Automobile Industry, More Than Globalization......Page 228
Appendix: The GERPISA International Network......Page 250
C......Page 253
E......Page 255
F......Page 256
I......Page 257
M......Page 258
P......Page 259
R......Page 260
V......Page 261
Y......Page 262
