This book examines the nexus of East Asian media, culture, and digital technologies in the early 21st century from a Global South perspective.
Providing an empirically rich analysis of the emergence of Asian culture, histories, texts, and state policies as they relate to both Asian media and global media, the author discusses relevant theoretical frameworks as East Asian popular culture and media have shifted the contours of globalization. After overviewing Western media/cultural theories and histories, the book explores the ways in which East Asia-focused analytical frameworks are able to shift people’s understanding of globalization and media, drawing upon examples from different East Asian countries to illustrate how current cultural flows have influenced and have been influenced by a handful of dimensions.
Offering an important contribution to understanding the historical trajectory and recent developments of East Asia media, this book will interest students and scholars of media, communication, popular culture, cultural studies, Asian studies, politics and sociology.
Author(s): Dal Yong Jin
Series: Routledge Research in Cultural and Media Studies
Publisher: Routledge
Year: 2022
Language: English
Pages: 186
City: London
Cover
Half Title
Series Page
Title Page
Copyright Page
Table of Contents
Preface
Chapter 1: The Emergence of East Asian Media Systems
Introduction
How to Understand the Evolution of East Asian Popular Culture
East Asian Popular Culture from the Global South Perspectives
Major Goals of the Study
Organization of the Book
Notes
References
Chapter 2: Encounters with Western Media Theory: East Asian Perspectives
Introduction
Westernization Processes of the East
The Necessity of Collaborative Work in Asian Media Studies
Spreadability of Locally Originated Work
Interdisciplinarity
Historical Process
The Creation of Local Paradigms within the Global Context
Convergence of the Transnational and Digital Platforms
Conclusion
References
Chapter 3: Understanding Hybridization in East Asia
Introduction
Cultural Politics in East Asian Popular Culture
Hybridity in the Korean Wave in the Digital Platform Era
Depoliticization of Japanese Popular Culture
Politicization of Korean Popular Culture in the Hybridization Process
Conclusion
Notes
References
Chapter 4: Japan Goes Beyond Asia: Status in the Asian Global South
Introduction
Is Geography Still Working in the Discourse of the West vs. the East?
Modernization Process in Japanese Society
Japanese Cultural Power vs. Economic Power in the 21st Century
De-Westernized Cultural Power vs. Westernized Cultural Power
Conclusion
References
Chapter 5: The Global South Debate in Cultural Regionalization
Introduction
Establishment Cultural Regionalization in East Asia
Cultural Flows within East Asia and Beyond the Region
Practicing Cultural Regionalization in East Asia
Dimensions of Cultural Regionalization in East Asia
Conclusion
References
Chapter 6: The Rise of East Asian Digital Platforms
Introduction
Understanding Digital Platforms
The Advent of East Asian Digital Platforms
Growth of East Asian Instant Messengers
Power Relations between Local OTT Platforms and Global OTT Platforms
Asymmetrical Power Relations between the Global North and the Global South
Conclusion
Notes
References
Chapter 7: Digital Culture in East Asia: Personalization Systems in the Digital Platform Era
Introduction
Personalization of Popular Culture
YouTube’s Personalization in the Cultural Sphere
Netflix’s Personalization
The Personalization of Culture: The Relationship between Platforms and Audiences
Power Relations between the Global North and the Global South in the Platform Era
Conclusion
Notes
References
Chapter 8: The Global South Toward the Global North
Introduction
Summaries of Discussions
The Global South toward the Global North
Conclusion
Note
References
Index
