Global Competitiveness: Ten Things Thai Businesspeople Should Know

Introduction
Contents
1 Global Competition—The Battlefield
1.1 Scope of Business Competition
1.2 Types of Competition
1.3 Forms of Competition
1.3.1 Perfect Competition
1.3.2 Monopoly Competition
1.3.3 Monopolistic Competition
1.3.4 Oligopoly Competition
1.4 Dynamic Competition in the New Era
2 Marketing—Position Yourself
2.1 Definitions of Marketing
2.2 Practicing Marketing
2.3 Marketing and Thai Culture
2.4 Applying the 4P’s of Marketing
2.4.1 Product
2.4.2 Price
2.4.3 Place
2.4.4 Promotion
2.4.5 Positioning Strategies
2.4.6 Developing a Position Statement
2.4.7 Identifying Current Market Position
2.4.8 Analyzing Competitor Positioning
2.4.9 Developing a Unique Position
3 Innovate—Generate and Evaluate
3.1 Business Innovation
3.2 Applying the Four Types of Innovation
3.2.1 Incremental Innovation
3.2.2 Disruptive Innovation
3.2.3 Architectural Innovation
3.2.4 Radical Innovation
3.3 The Business Innovation Process
3.3.1 Step 1: Idea Generation and Mobilization
3.3.2 Step 2: Advocacy and Screening
3.3.3 Step 3: Experimentation
3.3.4 Step 4: Commercialization
3.3.5 Step 5: Diffusion and Implementation
3.4 Challenges to Innovation and Support Services in Thailand
4 Using Information—Leverage Resource
4.1 Information as a Resource
4.2 Existing Forms of Information
4.3 Basic Sources of Information
4.4 Leverage Business Information/Knowledge to Create Value
4.4.1 Leveraging Business Information
4.4.2 Information in Driving Revenue
4.4.3 Improving Operational Efficiency
4.4.4 Improving Customer Focus
4.4.5 Gaining Competitive Advantage
4.4.6 Setting Realistic Goals
5 Technology—Upgrade
5.1 Technology in Business
5.2 Steps to Follow When Upgrading Your Business Technology
5.2.1 Step 1: Identify Technological Loopholes
5.2.2 Step 2: Pilot Operation
5.2.3 Step 3: Communication Plan
5.2.4 Step 4: Training
5.2.5 Step 5: Preparing Infrastructure
5.2.6 Step 6: Implementation and Support
5.2.7 Step 7: Performing Upgrade Review
5.3 Benefits of Upgrading Technology in Business
5.3.1 Increased Productivity
5.3.2 Security of Data
5.3.3 Attracting More Customers
5.3.4 Cost Minimization
5.3.5 Solving Problems
5.4 Technology Transfer/Access to Technology
5.4.1 Barriers to Technological Transfer
6 Human Resources/Cross-cultural Communication—Breed Success
6.1 Human Resource Development
6.2 Cross-cultural Communication Awareness
6.3 Focusing HRM Communication Towards Business Missions
6.3.1 Strategic Communication
6.3.2 Communicating Human Resources Benefits and Risks
6.3.3 Functional Implementation
6.4 Creating Effective Communication Within the Organization
6.5 Human Resource as a Business Asset
6.5.1 Human Capital
6.5.2 Possess Skills and Knowledge
6.5.3 Contribution to Profits
6.6 Creating Company Culture that Breeds Success
6.7 Developing Cross-cultural Communication
6.8 Developing of Cultural Intelligence
7 Strategic Alliance—Strength in Numbers
7.1 The Spirit of Strategic Alliance
7.2 Establishing a Strategic Alliance
7.3 Advantages of Strategic Alliance
7.4 Disadvantages of Strategic Alliance
7.5 The Power of Partnerships
7.5.1 Access to New Customers
7.5.2 Building Brand Trust
7.5.3 Developing New Perspectives
7.5.4 Increased Moral Support
7.6 Types of Strategic Alliances
7.6.1 Pro-competitive Alliance
7.6.2 Competitive Strategic Alliance
7.6.3 Non-competitive Strategic Alliance
7.7 Making It Work
7.7.1 Picking a Partner
7.7.2 Structuring the Agreement
7.7.3 Managing the Deal
7.8 Negotiation Styles and Strategies in Thailand
7.8.1 Cultural Considerations During Negotiations
7.8.2 Negotiation Styles
8 Customer Service—Listen to What They Say
8.1 Active Listening to Customers
8.2 How to Listen to Customers
8.3 Importance of Listening to Customers
8.3.1 Improved Relationship with the Customers
8.3.2 Creating New Customers
8.3.3 Avoiding Crisis
8.4 Keeping the Conversation Going
9 Implementation, Monitoring and Evaluation—Now What Do We Do?
9.1 Now What Do We Do?
9.2 Implementation
9.2.1 How to Carry Out a Successful Implementation
9.2.2 Communication of the Strategic Business Plan
9.2.3 Developing the Implementation Structure
9.2.4 Developing Implementation Support Policies and Programs
9.2.5 Budget and Resource Allocation
9.2.6 Discharging Implementation Activities
9.2.7 Avoiding Business Implementation Pitfalls
9.2.8 Weak Strategy
9.2.9 Ineffective Staff Training
9.2.10 Poor Communication
9.2.11 Poor Follow Through
9.3 Monitoring and Evaluation
9.3.1 Developing Monitoring and Evaluation Strategy
9.3.2 Defining Measurable Benchmarks
9.3.3 Communicating Benchmarks
9.3.4 Developing Monitoring Plans
9.3.5 Establishment of the Review Plans
9.4 Benefits of Monitoring and Evaluation in Business Strategies
9.5 Challenges of Monitoring and Evaluation Process
10 Social Responsibility—Giving Something Back
10.1 Giving Something Back
10.2 Giving Back to Business
10.3 Ways to Give Back to Society
10.3.1 Getting Your Employees Involved
10.3.2 Setting Aside Part of the Profits
10.3.3 Being Part of the Community
10.3.4 Building Communities
10.4 Moral Obligation and Corruption
10.5 Benefits of Giving Back to the Society
10.5.1 Improved Business Reputation
10.5.2 Attracting Talent
10.5.3 Building Connections and Widening Business Networks
10.6 The Cost of Ignoring Social Responsibility
10.7 Using Social Responsibility to Build a Sustainable Business
10.7.1 Building Your Social Responsibility Strategy Around Your Core Competencies
10.7.2 Recognizing the Important Social Issues to Your Customers
10.7.3 Motivating Your Employees
10.8 Bottom Line
References